If You Build It, They Will Come
In order for any online business to succeed, you have to get
your website before the web public. I would like to share with
you some different avenues of getting your website into the
cyberspace marketplace through different advertising methods.
1. E-mail is commonly used to advertise on the internet. But
the big problem with e-mail advertising is spamming rules and
regulations. To overcome this, you must always only send e-mail
advertising to opt-in subscribers. You can do this by providing
something free on your website that the consumer would give you
their e-mail address in order to get the free offer. You then
capture the e-mail address as an opt-in subscriber. You can also
purchase opt-in leads through many different opt-in subscriber
providers. Be sure to check out your lead company before
purchasing, and make sure they are targeted to your specific
online business. Lead companies are not always equal in the
quality of leads they provide. You also must provide an opt-out
footer in your e-mail marketing campaigns. This enables the
e-mail recipients to take themselves off your mailing list when
they no longer wish to receive your e-mail. You also need an
autoresponder to handle large mailing lists for your advertising
campaigns. The autoresponder handles e-mail campaigns, and will
send out your messages automatically to your e-mail lists by
whatever interval you set to send them. Just load and set it up
to do the work for you. Autoresponders are timesaving marketing
tools for your online business.
2. Advertising with solo ads is a great marketing tool. Your ad
is placed by itself, that is, no other ads are included with
your advertisement. There are several good advertising ezines on
the web to place your solo ads with. Just make sure to choose