Your site in major search engines, in record time
In the past months, I have heard a lot of buzz of excitement
about Blogging and Pinging. The rumors said it seduces search
engines (SE's) to index your pages in record time. In this
article, we are going to see how this tactic can help us in the
marketing world.
A Brief introduction
What is the idea behind Blogging and Pinging? As a marketer, you
want your new sites indexed in some hours. You want your fresh
content in major search engines as early as possible; it means
instant traffic and sales.
Before start talking about this new wave to attract customers,
we should understand what Blogging and Weblog are. I know out
there skilled people in this particular area, but maybe one of
you need at least a definition.
Blogging is the act to promote your products, books, services,
discussions, and website in your weblog.
Weblog or Blog is a place in the cyberspace, just like your
website. Like your website, you require to draw traffic in,
applying your knowledge and promotional tools, such as updating
it often, posting articles, optimization rules, and back links.
Spidering and indexing your new sites in record time without
throwing your money away.
All those techniques work, and some others methods not mentioned
in this article. However, they all still take time, some of them
so much time. Imagine; think about this, if you send out a new
site to Google, it takes 30-45 days to index your site! I do not
know about you, but for me is an eternity.
Let us go back to your daily story: You have just updated your
website, and want the world know about this before the sun comes
up again. Countless hours creating your content, going through
the heavy optimization tasks, and then, you have to wait weeks
or months for the Search Engines put an eye on your site; a
nightmare. Do you agree?
What magical spells and incantations can you invoke to captivate
the SE's? There is no magic here. The only way is to send
content to your blog from the site you want indexed, and call
the Search Engines: "Come to see my new valuable material", that
is it! Ping is the name given to this call. It is one of the
fastest ways the search engine robots come to visit your blog.
Search Engines will index your content almost immediately.
Did you get it?
When you add fresh content to your blog and major search engines
come at your Ping request, they read your content and most
important, the URL inside your content. In this way, SE's will
immediately index your new website. You are done! DO you know
something better than this?
Blogging and pinging is your new weapon, a marketing tool that
could help you in your efforts to build your online business.
What are the basic steps to set up Blogging and pinging?
1.Go to a blog service
2.Create an account
3.Create your blog
4.Add content
5.Ping Your Blog
In your Blog, like in your website, work hard, remember, you
have a business and you must take care of it:
-Use the principles of online copywriting to make your headlines
and copy interesting
-Write and post regularly, so the search engines come often
-Apply optimization rules
- -Use keywords in:
- - -your URL
- - -your title
- - -your pictures (ALT)
- - -your links' name
- -Keyword's density in your body: between 3%-7%
-Submit to Directories (Yahoo, Dmoz)
-Send Pings (Blog)
-Create Links among your blog and sites
-Exchange links (Website, Blog)
-Post articles to directories
Nevertheless, there is still one thing to bear in mind, be
careful when Blogging and Pinging.
Blogging and Pinging is a different approach to pull in visitors
to your blog. It is another way to gain customers, other
alternative that you have in your hands. You must use it as a
part of your strategy.
Blogging and Pinging is an important tool that helps you in your
online business; MSN, Yahoo, Google, and other search engines
will index your site in matter of hours. However, use this
method carefully, do not over-ping, if you do so, search engines
might take your blog down.