Top Sales Dog On The Block
1. Price- Can you offer a lower price? Can you offer a higher
price and increase the perceived value of your product? Do you
offer easier payment options than your competition?
2. Packaging- Can you package your product more attractively? Do
the colors of your package relate to your product? Can you
package your product into a smaller or larger package?
3. Delivery- Can you offering cheaper shipping? Do you have a
high enough profit margin to offer free shipping? Can you ship
your products faster?
4. Benefits- Can you offer more benefits than your competition?
Are your benefits stronger? Do you have believable proof that
supports your claims?
5. Quality- Is your product built and tested to last longer than
your competition? Can you improve the overall quality of your
product?
6. Performance- Can you make your product faster at solving your
customers problem? Is your product easier to use than your
competitions?
7. Features- Can you offer more product features than your
competition? Do your features support the benefits you offer?
8. Availability- Is your product always available or do your
have to backorder it? Can your product suppliers drop ship to
your customers?
9. Extras- Do you provided free bonuses when your customers buy
your product? Are your bonuses more valuable than your
competitions?
10. Service- Do you offer your customers free 24 hour customer
service? Can you provide free product repair? Does your
competition make their customers talk to a machine?
11. Proof- Can you provide more proof than your competition that
your product is reliable? Can you provide stronger testimonials
or endorsements?
12 Guarantees- Do you have a stronger guarantee than your
competition? Do you offer warranties with your product? Do you
provide an easier return policy?