Choosing The Right eBay Auction Category
eBay is divided up into hundreds of categories and
sub-categories and once you've decided on an item to list, you
must decide what category you will list it in.
For example, let's assume you have a Tonka truck that you had as
a child. Do you place it under toys, collectibles, or
automotive? And, once you've decided on one of those three, you
still need to decide what sub-category you will list it under.
Choosing the category and sub-category you list your item in is
not a trivial decision. It can mean the difference between
making a sale and no sale at all. It can mean the difference
between multiple bidders and only one bidder.
Here are some tips to help you select the best category and
sub-category for your item:
1. Begin by checking all the categories that your item might fit
into. This may take some time, but it's time well spent. And, as
you become more experienced you won't need to spend as much time
on this in the future. Look at each category and ask yourself:
-> Are there other similar items for sale here? -> If there are,
do they have bids? -> How do final prices in this category
compare to those in other categories?
2. Look at completed auctions. Search completed auctions for
Tonka trucks. In what category and sub-category have they sold
well?
3. Don't make the mistake of thinking you should list your item
in a category where there isn't much competition. The reason
there aren't many similar items listed in that category is
probably that there aren't many buyers there either.
4. Along the same lines, don't automatically list an item in a
category just because it has lots of listings. You don't want to
place your item in a dead category. Lots of listings are fine as
long as most of them are resulting in sales.
5. Look at active auctions in the categories you're considering.
Depending upon what the item you are selling is, if there are
already a large number listed, at times it may be to your
advantage to wait a week to list yours. One of the nice thing
about eBay is that auctions don't last all that long.
6. Undecided between two categories? When you write your auction
you have the option of listing your item in two different
categories or sub-categories. There are times when this may be
to your advantage.
7. If you have several of the same items, then try them one at a
time in different categories so that you can test how they do in
each one. This way you can inexpensively test which category
works best for your.