The internet marketer
The internet marketer
The internet marketer is really a perfect profession. This
profession allows you to gain many positive characters. You
become more responsible, you learn how to earn money in your
home business, how to make it professionally and treat your
customers in a way you wanted them to treat you. We have to keep
in mind one very important thing that marketing on the internet
is different from marketing in real world in some aspects. You
may ask why? So, the difference is a little hidden and can't be
seen at first.
Most people when they start their journey on the internet think
that money are flying here. Ok.. just think, if money are not
flying in the real world why should we think that they are
flying on the internet? To make money on the internet in your
home business is not easier than making them in real world. It
is even a little harder. In real world if you have a shop and
visitors coming every day you need to make some advertising
campaign to attract them and build your customers list from
month to month, from year to year. Once you attracted them and
they visited your shop, you don't just watch them whether they
buy from you or not. You try to be polite, helpful, answer all
their questions to the extent that they start to know you, trust
you and then they buy from you. In short, you try to offer them
professional service. If they buy from you and happy with the
purchase they start to trust you even more. And you start to be
even more helpful and professional to keep the trust between you
and your customer. That's the way we market in real world. It is
just described in a few words, clear to you without wasting your
time.
On the internet, in home business it is a little different. The
customer comes to your website and he can't see you, he can't
speak to you either. The only thing that he has in front of him
is the document in html, i.e. your webpage. At this time he
needs your guidance and help as if you were near him. If he
can't see any kind of help or answer to his questions then he
simply leaves your website and go somewhere to another website
where he will find what he is looking for. So, as I said, your
customer can't see you, just only your "cold" website. You
should know that internet surfer is looking for information,
information and information. Not pictures. First of all is
information. Your sales directly depend on how professionally
you give info about your product. Fail to do this you will fail
to make any purchase. As I said, if you have unique product it
is much easier to make profits. If you sell someone's product
you must choose the cheapest one and advertised professionally.
That's the key point which many marketers don't care in their
home business projects and loose their visitors instead of
converting them into a buyer.
If you don't understand it then you lost your 90% of internet
profit which may possibly generate your future website or any
home business. You have to prepare your website in a friendly
way for your customer ( design and interesting content). You
have to describe your product in the best way possible. You
should describe all the benefits of your product why it is
different from other products. You have to describe all the
advantages your customer may have if he buys your product. You
even should read all your website message addressed to a
customer a few times to make sure that it is really helpful and
clear. You have to feel that you described your product in the
best way possible so when a visitor comes to your website he may
have all questions answered even if you are not near him. If you
don't do that, you lost your customer forever.
The best and easy product you can sell on the internet is info
product or any downloadable product. It may be ebook or
software. It is also advisable to have your own product because
if you sell someone's product then keep in mind that you are not
alone doing this. An internet surfer can buy it from any other
place. But if you have your own product then he can buy it only
from you and it is a serious advantage in your favor.
If you want to have good sales of your product then you first
need to create your product. You need to study your industry and
you need to study your competitor's products similar to your
product. Once you have this information you start to understand
what is happening in your specific industry, you start to know
your competitor's product. After that, try to create your own
product.
Finally when you create your website or webpage you need to
write a good presentation of your product, show all advantages
and difference from other products and you must do it step by
step like on my webpage. If you fail to do this then any
internet surfer who may visit your webpage, will find you
incompetent and will never buy from you. Especially when you
write your presentation you must be clear and honest with your
customers/visitors. Never exaggerate your product value or
features. Don't give false promises about your product in your
presentation letter on your website. If you do this then you
will never have repeat sales and any internet marketer knows
that if you have no repeat sales from the same customers then
you will not be able to have your customers list/subscribers
list and if you don't have it then your home business will never
grow. Remember, giving false promises is not ethical and
additionally it will destroy your success.
When you prepare your product information, i.e. presentation on
your website home page you must use the correct words which may
really reflect your product true features and convince your
visitor to make the purchase. But if you don't have a great
product or fail to create such a one which means you can't
compete with other products then I am sorry to inform you that
you will not be able to make good presentation of your product.
Once you prepare your message you'd better re-read it again and
again and look at your message from the view of your visitor and
make sure that your message is really convincing. Not false
convincing but true convincing. If you can't study your
industry, competitor's products and prepare true presentation
you'd better spend more time until you collect enough knowledge.
Never try to hypnotize your visitor or cheat him. Avoid hypnotic
words like: " I am going to reveal to you never-before-revealed
secrets" and "instant formulas." If you stay sincere with your
visitors they will trust you and buy from you more. If you can't
prepare such a kind of your product presentation and just try to
sell something like others then it is hard to make much sales.
In this case you need from 1 to 2 years to get most of your
website or maybe longer. If your product is not in high demand,
your presentation letter is weak and not convincing then you may
have some little sales. Or even you may have even good sales but
in this case you need to bring huge traffic which requires some
time, up to two years for full exposure or maybe even more.
You must understand that there is no any secret behind internet
millionaire's tactics. It is very simple. The "secret" means:
1.Having a great product. 2.Great and professional presentation
of your product. 3.The right traffic tactics.
If you don't have a great product or product in high demand then
even if you can bring huge traffic you can't make serious money.
If you have a great product but don't know how to bring traffic
to your home business, you fail again. Note that the key of
success is in great product which is high demand. If you have it
and bring decent traffic even in this case you will get a good
number of orders. There is no any secret. It is so simple.