How to Win the Advertising and Promotion Game

I am certain that, as a business owner, you have often entertained the question as to how much to spend and where to spend your advertising dollars. For most small business owners, these questions can add to the headaches suffered in the course of normal everyday operations of their business. THERE ARE NO SIMPLE ANSWERS The how much to spend and where to spend it questions have no easy answers. Depending on your type of business, many people suggest that the *how much* should be equal to anywhere from 4% to 10% of your gross receipts. The quandary is that a business cannot survive without a fresh flow of incoming customers. But, a business can seldom generate a fresh stream of customers without spending money to get the word out about their business. THE CHALLENGE OF DEVELOPING EFFECTIVE ADVERTISING Have you ever paid for advertising and sat back to await the fresh flow of customers, only to find yourself sitting and sitting and then sitting some more? Don