How to Turn Idea Squashers into Possibilities
By Steve Brunkhorst http://www.AchieveEzine.com
Managing a small business continues to become more challenging.
However, history has shown that resourceful business owners will
succeed. They will prosper, turning disadvantages into
advantages by thinking creatively.
While entrepreneurs focused on competition fade into the past,
those working from a creative standpoint will carry the torch.
The creative individual will force the solution to a problem by
looking closely at his or her vision, values, resources, and
assumptions. He or she will find alternatives through creative
problem solving.
I recently attended a business seminar where the presenter
talked about "idea squashers." Squashers are assumptions that
form barriers to creative thought. You've probably known someone
who was great at coming up with squashers when first hearing new
ideas. It's the familiar "Yeah but..." response. The trick is to
turn the squasher into a possibility by responding to it with a
leading question, or "assumption buster."
Here are some examples of squashers that block creative thought:
We've always done it this way. I've already tried that. There's
too much competition. It's irrelevant to our situation. You
don't have enough experience. We don't have a big enough budget.
An "average Joe" can't get ahead. We haven't got the manpower.
Someone might not like it. Let's stick with what works. It's too
far ahead of the times. That's not in my job description. I'll
get back to you later. Stick with what you know. It will take
too much time. Nobody asked you to do this.
By replying to these statements with leading questions, a
reframing occurs. New possibilities and solutions begin to
emerge.
Here are some examples of questions that challenge old
assumptions:
"If we tried again, and made this slight change, how might it
improve the results?"
"What could happen if you increased your skills and value by
gaining knowledge in new areas?"
"What support would you need to accomplish this job?
"If we began again with a clean slate, what would you do
differently?
"How could we determine the response to this idea in advance?"
"What other options are you willing to create?"
How would you turn the squashers listed above into
possibilities? I'm sure you can think of more thought barriers
similar to my examples.
This exercise will strengthen your creativity. It also makes an
enlightening group activity. When someone replies to the leading
question with another squasher, the questioner again challenges
the answer with another leading question.
Try turning idea squashers into possibilities by challenging
assumptions. You will generate many creative solutions that
might have been overlooked. You will also solve problems in a
way that is skill enhancing and enjoyable.