Naming Your Freelance Home Business
Article submitted by http://www.Allfreelancework.com - 1000s of
freelance jobs, articles, and resources.
If you want to be taken seriously, you will need to name your
freelance business. Make sure that your business name reinforces
the image that you want to project for your company. For
example, one of my websites names is AllFreelance.com. You
automatically know from the name of this site that it has to do
with freelancing. Try to do the same thing with your business
name. Don't choose a business name that you will have to spend
much time on promoting or explaining what it means. If you are a
graphic designer, try to use "Studio" or "Creative" or other
buzz words in the name unless you don't mind clients looking
past your company because they aren't quite sure that you are a
designer.
My company's name is Deezin Studios. Originally I thought that
everyone would understand that "Deezin" was just an intentional
misspelling of "Design" but it didn't quite work out that way. I
always land up having a 5-minute conversation with clients about
my company's name. "How do you pronounce Deezin?" I really don't
mind; it is a great icebreaker. But, the point is that since
"Studio" is one of the buzzwords in my business name, clients
always know that my company is a design company.
Another thing you want to remember is that the world is
categorized for the most part alphabetically. Try to choose a
name that starts with a number or a beginning alphabet letter.
Watch out with numbers though because some directories,
including dmoz.org, will categorize by the first letter in the
title. In other words, if you name your business 1Design,
dmoz.org would categorize under the "D". Since most web surfers
don't go past the first search engine results page, it is
important to start your name with an A, B, C, or D.
You probably are thinking, "Great, I am done!" Nope! You should
register your business name with your county. They will need to
check your name against previously filed names to make sure the
business name you chose isn't already taken by another business.
Just imagine working for months or years with an unregistered
business name and then getting a notice in the mail to stop
using someone else's business name. You would have to start all
over from scratch again. You would have to toss your business
cards, letterhead, envelopes, invoices, and everything else you
printed for your company into the trash. And what a disaster you
would have created on the web. You would have to find everywhere
that is linking to your page and ask them to change your
business name. What a mess! So, register your business - it is
worth it!
Before you fill out the paperwork to register your business
name, pick 3 names, so you don't have to refile if they reject
your business name. Also, scan your phonebook and do web
searches to make sure that you cannot find the name that you
have chosen. I recommend using mamma.com or google.com for your
search.these are the 2 most comprehensive search engines on the
net.
Now that you have registered your business name, go on ahead and
print business cards, letterhead, and invoices. The business
name you have chosen belongs to you!
Article submitted by http://www.Allfreelancework.com - 1000s of
freelance jobs, articles, and resources.