Deciding on a Home-Based Business That's Right For You
When you decide that you would like to go into business for
yourself, the first step is deciding on a type of business that
fits your idea of "comfortable" and "fun". After all, the whole
reason you want to go into business for yourself is the fact
that what you are doing right now is "uncomfortable", and "not
fun".
So, the first thing you should do is make a personal assessment
of who you are. For instance, what do you like? What are your
favorite hobbies? Do you like working with or around people? Or,
are you a homebody? Do you have any skills that could help you
(such as typing, office skills, organizational skills, etc.)?
What do you dislike?
Yes, what you dislike is as important as what you like. Without
knowing what your dislikes are, you are liable to turn your
projects into something that you don't want to do, but end up
stuck with. Figuring out what you dislike before-hand will
enable you to plan accordingly, and make sure that what you
dislike does not interfere with what you are trying to build.
Dislikes help you decide policies and procedures that you
normally would not think of when writing out your business plan.
For instance: Do you like or dislike knocking on stranger's
doors? Are you comfortable or uncomfortable talking to strangers
face to face? How do you feel about telephones? Do you feel
differently about emails or letter writing through postal mail?
If you are comfortable talking to people face to face, then you
should start out with products that you believe in, and go for
the direct selling technique. However, if you are more
comfortable with writing, you may want to consider a mail order
type business, or an internet business.
Whatever type of business you choose, it will be up to you to
decide the best marketing strategies to fit your needs. You will
be making list after list of what works, what doesn't work, and
why you feel it failed, and how you think you could have
improved the methods. After all, whatever business you decide to
get yourself into will be up to you to promote. If it fails, it
will be because either the market wasn't there, or the promotion
wasn't there. Both reasons will be your own responsibility to
account for.
While deciding what is "comfortable" and "fun" will help
alleviate the worry and dread of working at what you enjoy, we
must remember that running your own business is work -- and
sometimes it requires breaking a sweat in order to make a
profit. So, once you have decided what is "comfortable" and
"fun", you will need to decide what skills you are best at that
will help you manage and promote your business.
Test your targeted market by using several methods, at first, to
promote your business. Find the one that works best for you, and
then be consistent. When you are doing something you enjoy
doing, doing it every day doesn't seem so hard.