"How To Find Your Niche on the Internet!"
It does not matter what you are looking for on the Internet or
what it is you are trying to accomplish because, basically,
everyone wants the same thing.
This is especially true for those of us wishing to do business
online although it really applies to even those just seeking a
community of like-minded people.
EVERYONE on the Internet wants:
1. To find more INFORMATION on a given subject. or 2. To find
PEOPLE with similar interests.
Many refer to this as your niche. Others involved with online
business call it finding your target audience.
Give some thought as to why you want to reach people.
Once you know WHY you want to contact people, then you will know
WHOM it is you need to communicate with and for WHAT reason.
So where should you begin your search?
As the question itself suggests the answer, you should begin
your quest for either information or people by doing extensive
research with your favorite search engine(s).
I personally like to use Google, http://www.google.com, and that
is where I begin my research.
No matter which Search Engines or Directory is your own personal
favorite, just take that as your starting point and build on it
from there.
But, certainly, do not limit your research to just one source.
You should use no less than the top ten Search Engines and
Directories for your research.
For a list, via Auto-Responder, of the current "Top 10 Search
Engines and Directories!", send a blank email message to:
mailto:Top10SE@emailexchange.org
Here is an excellent strategy to make use of for your own quest
for information or people:
1. Prepare a list of "Keywords" to find what you seek.
2. Visit each of the Top 10 Search Engines and Directories.
3. At each of the Top 10 enter your "keywords".
4. Visit and review the Top 20 to 30 results of the "keywords"
used in your search at each of the Search Engines and
Directories.
5. Weed out the useless or dead links.
6. Begin to form your community and bookmark all the web sites
that hold interest and promise.
This will give you a solid foundation from which to begin.
Your next step is to reach out and "touch" that community of
people that you seek by sending out email.
ALWAYS use email without resorting to SPAM.
Because SPAM is against Internet rules and because it creates
more problems that it solves. SPAM is should NOT be an option.
With the list you compile from your research, decide if it is
important to your quest to contact the web masters of each of
those individual web site.
This list of web masters gives you a good start on which to
start building your own little community of contacts.
Begin to compile a "Mailing List" of your contacts.
Next, build on your list by joining discussion or mailing list
groups that are already established. These are communities that
already exist and discuss topics of interest by email.
Internet discussion groups may be mailing lists, newsgroups,
message boards, chat rooms or IRC type chat channels, to name
just a few possibilities.
Seek out the moderated type lists as they are loaded with your
Niche people. And, what you do on these groups is quite simple;
you participate.
You do NOT try to place ads as that is SPAM.
However, virtually all such groups do allow those that
participate to include a 2 to 4 line signature. Some groups even
allow larger signatures.
NEVER underestimate the power of your signature.
During a one-week period, my signature was the ONLY form of
promotion I used and in just five days we got over 1000 visitors
to our unadvertised web site.
For some good tips on using your signature visit:
How To Use Your Signature: http://emailexchange.org/sig.html
Here are some excellent FREE Resources to find and join Free
Discussion or Mailing List groups:
Liszt - The Mailing List Directory: http://www.liszt.com/
Search The List of Lists:
http://catalog.com/vivian/interest-group-search.html
CataList, the catalog of 46,902 public LISTSERV lists!
http://www.lsoft.com/lists/listref.html
These groups are established and are full of members that can
fill your own particular Niche or Target Audience by merely
searching out those groups with like-minded people.
Do not overlook the power of Ezines and or Newsletters.
Whatever your interest, most certainly there already exists a
network of publications that tap into your Niche or Target
Audience.
Tap into these publications, a few at a time, and you will get
an instant pulse on happenings online. Visit:
Top 100+ Online Newsletters:
http://emailexchange.org/newsletters.html
Remember, it is essential to begin your own mailing list of
people that AGREE to receive your email.
Perhaps once a week, with a word of interest, you send out a
mailing with info directly related to your common interest.
It is important to keep the lines of communication open with
your community of people.
But do NOT just send out ad upon ad. No one likes to be
bombarded with ads from others.
Send out information that will be informative and of interest.
This gives you a basic "Blue Print" to follow to either begin to
establish yourself on the Internet or expand on whatever you
have already accomplished.
The basic resources outlined above will give you a strong
foundation to discover WHERE to reach that special niche or
target audience of yours.