How To Overcome The Obstacles of Being New In Business
Getting started with your own business is difficult. There will
be many people try to tell you how easy it is, but don't believe
them, it's not.
By your own business, I do not mean affiliate programs, at least
not for this article. Affiliate programs, while they are great
ways to learn, and can make money, will never really be your own
business. You can make your own business around being in other's
affiliate programs, but that's different.
With your own business, however, there are some difficult things
you need to overcome.
For instance, one of the best ways to convince potential
customers to buy is with the power of your previous customer's
testimonials. Well, testimonials are pretty hard to come by when
your brand new.
As an alternative to using testimonials from your customers,
instead use quotes from notable people that testify to the
usefulness of your product or business. It doesn't have to be
specific to you in order to be a personal recommendation.
Another problem is often people will ask about your experience,
preferring to work with or join under those who have been around
a while and have shown some proven results. This is also
difficult to overcome.
However, you can turn the focus away from experience if you lack
it by promoting your other qualities. Show what education you
have, or talk about the support your upline offers and their
experience. Relate how your experience elsewhere transfers into
what you are doing now. Then if it comes right down to it,
suggest that while you don't have the experience of others, you
do have plans for the future, are pursuing more education, and
have a positive belief in what you are doing. Show that you plan
on being around for the long haul and that you love what you are
doing. Positive energy can be contagious. Use this to replace
your lack of experience.
Naturally, you must actually have that attitude and plans for
the future. Whatever you do, always be honest with your
intentions.
Focus as much as you can on what you do offer, and stay out of a
defensive posture. If you have a great product, flaunt it.
Really promote the positive features or benefits of your
business and people will not tend to notice your 'newness'.
Often when you are starting out, you also end up making several
changes as you go along. If not handled correctly, this may
leave the impression that you don't know what you are doing and
are floundering around looking for a better way. At times, this
may be true. However, never let that show. If you need to make
changes, promote the benefits of the new change. Explain that
you are doing it to improve what your customers get from your
site, product, ezine, service, or whatever. If you show that you
are working for them, to provide more to them, they'll give you
the time to perfect things.
Another crucial aspect to overcoming the challenges of being new
in business is to continually seek learning and experience for
yourself. People are right, experience is a good thing. While
there is nothing wrong with being new, you'll want to get
through it as fast as you can.
Ask for and collect feedback about your business. Take care of
problems immediately and show your customers you care about
serving them. Push yourself to provide the best you can for your
customers and you'll soon find them accusing you of being a guru.
Remember, there are a lot of other newbies around as well. Even
though you don't know as much as those you look up to, there are
still others greener than you are that will ask you for advice.
The main key to starting any new business is simple.
Perseverance.
Don't give up if you've got a good concept. It does take awhile
to become recognized and build a solid reputation. Your business
is an investment in the future. Build it carefully.