TELL YOUR BOSS GOODBYE! TOP TEN TIPS FOR TURNING YOUR PASSION
INTO PROFIT
Tired of working for someone else? Looking to find a business
idea that really excites you? Or are you already in business but
find it's beginning to feel just like a job? Well, you may want
to think about looking someplace other than the opportunities
section of your favorite magazine for business ideas. The next
million dollar idea might be hiding in a most unlikely place:
your own heart. A recent survey found that entrepreneurs are
increasingly starting businesses in search of personal
fulfillment and there's no better place to find it than in the
things that you love to do. Whether you're looking to launch
your business online or just around the corner, discovering what
really moves you, is a key part of success. Here then, are a few
tips and suggestions that just might help you turn your hobby,
talent, skill or passionate interest into a thriving business
that might free you from having to work for anybody else ever
again and give your life a meaning you never thought a business
venture could!
[The following is an excerpt from Turn Your Passion Into Profit:
Information, Inspiration and Ideas to Help You Make Money Doing
What You Love]
This book is for anyone who has ever dreamed of being free and
in control of their own life, to go to a movie in the middle of
a weekday, play golf on a Tuesday, pick the kids up for lunch,
or just see what it's like to make decisions about how they
spend their days without anyone's input. It's for anyone who
feels enslaved by the situation ninety-five percent of society
finds itself in working for someone else. It's for anyone who
has ever thought that it was unnatural and demeaning to be
forced into confinement for 8 or more hours every day, told when
to eat, how to dress and how to speak. It's for anyone who wants
to break free from such a life-style of servitude in order to
start doing something that really inspires and fulfills them.
It's for people who are searching for their life's passion. This
book is also for the individual who may already be an
entrepreneur, and who may have found profit, but not passion.
This book is for the person who wants to make more money, or at
least have no limits on the amount he can make. It's for the
champion who is tired of playing a mediocre game just for
security, benefits and someone else's idea of "a lot of money."
It's for the person who wants to create success on his own
terms. This book is for the person who feels mentally
unchallenged by what she does day after day and wants to
experience a bigger world of bigger people, bigger places, and
bigger ideas. This book is for people who have started to ask
questions. It's for people who may have spent many years
building someone else's dreams and have started to wonder if
that's all they were put here to do. It's for people who are
feeling the need to do more, be more, experience more and leave
a lasting legacy that's theirs and theirs alone. They want to
make their lives monuments to something other than a paycheck,
to something other than a profitable third quarter on someone
else's year-end statement. They want to make a difference in the
world and have therefore, started to ask themselves "What am I
building? What am I really doing here? Is this all there is?"
Your L.I.F.E. P.A.S.S.I.O.N.
The thing that is your passion and which will eventually find
expression as your passion business and provide you with the
satisfaction you seek, will be what I call your LIFE PASSION.
Life Passion doesn't mean that this is what you'll spend the
rest of your life doing. It simply means that it is one of many
passions that has significance in your life. It is "A" life
passion not "THE" life's passion. L.I.F.E. P.A.S.S.I.O.N. is an
acronym you can use to remind yourself of the qualities of your
passion.
L-love Your passion will be something you love to do. I-interest
Your passion is usually something that interests you.
F-fulfilling Your passion gives you a sense of fulfillment.
E-empowering Your passion usually empowers and energizes you.
P-personal Your passion has personal significance to you and you
alone. A-abilities Your passion capitalizes on your assets,
attributes and abilities. S- service Your passion will usually
provide a service or fulfill a need of some kind for others.
S-spiritual Your passion and the pursuit of it represents some
aspect of
your spiritual growth that you are here to experience.
I-inspiring Your passion is inspiring to you and therefore will
inspire others too. O-obvious Your passion, once found, is
usually something obvious to you. N-natural Your passion is
often unstudied; and comes naturally to you.
FINDING THE RIGHT IDEA
There will be many ideas that come to you. What you will find
as you grow is that the most intimidating part of listening for
ideas is not the fear that you won't find one, but that there
are so many that you won't know which one to pursue. So all
that's left is to offer you a few filters through which to hear
the ideas that come to you. So here are a few tips on how to
assess them.
1. Don't Limit Yourself to Just One For All Time As was pointed
out before, the passion you decide to pursue may be one of many
that you indulge throughout your lifetime. Don't feel that any
decision you make today is written in stone, or that you are
obligated to pursue this single passion for the rest of your
life.
2. Don't Limit Yourself To Currently-held Jobs, But Use Them As
Clues Did you take the job at the record store as a way to be
close to the music industry? Is your current gig as host, maitre
d' or waitress masking your own passion for starting your own
restaurant. Use these jobs as clues to your true passion.
Consider them "fact-finding" missions to get the experience you
need to take the next step.
3. Beware the Aptitude Trap I was good in Math and Science, so
my high school guidance counselor in school sent me off in the
direction of my aptitudes. I ended up in a job I hated, doing
something I was trained to do, but which provided me no
enjoyment. Don't get caught in the trap of following your
aptitudes. As you read through this book, you'll come across
people who are doing things that you could be doing. Sure, you
say, I know enough about real estate to help people buy a house.
But, keep in mind that your goal is to follow your passion, not
just your proficiency. The title of this book is NOT "Turn Your
Competency Into Profit."
4. Create Your Own While it's possible to make money selling
someone else's product, my advice to the passion seeker is to
focus on creating something of your own. There's greater
personal fulfillment as well as more profit in being first in
the creative totem pole. It's said that you only have to be 10%
different from the competition to be perceived as radically
innovative. Of course, it's hard to quantify a 10% difference
between two slices of pizza. But the point is that many
seemingly new products are simply the repackaging of things that
exist. It's easier than you think to create your own product.
5. Beware the Gold Rush Beware the "lemming effect" of rushing
headlong off the side of the cliff simply because everyone else
is doing it. There are many new frontiers of business and
"flavor of the month" concepts and products that may be
lucrative, but have no chance of offering any sustainable
interest or passion.
6. Look Closely At Things You Already Do Like Kermit Pembreton,
who at age 16, capitalized on the fact that he already loved to
talk about pro sports, and set up a custom tour package for a
single fan, and ended up making $1000 from that one person
visiting from out of town. He grew his love of sports into
Sports Services of America helping prestigious corporations
improve their image by linking with sports figures who would
then endorse products or make special appearances. Often, your
passion is something indirectly related to something you're
already doing.
7. Finding Your Passion in the Traditional and Nontraditional
Since there are as many passions and ways to express it as there
are people in the world, many passions don't fit neatly into the
boxes of traditional job descriptions that exist in the
corporate environment. However radical your idea is, however, it
helps if you can fit it into a larger category. These categories
include Writing, Teaching, Consulting, Entertaining, Making
Crafts, Designing, Inventing, Cooking, Creating a food Product,
Social Work. If it can fit into one of those broad categories,
you can then search for the information necessary for you to
create a business around it. At the same time, not everyone who
discovers their passion will find expression of it by jumping
out into entrepreneurial waters. As was said in Chapter 1, being
an entrepreneur is not a prerequisite for living a life of
passion. Many people find passionate fulfillment within the
parameters of structured, traditional employment, as long as
they are doing something they love. Neither of these courses is
better than the other.
8. If The Need Doesn't Exist, Create It Sometimes effective
selling is about finding a need and filling it. At other times
you'll need to create the need, and force people to ask
themselves "how could I have survived this long without this?"
Who would have guessed that we all needed to have doves released
at our weddings? But it's now something I'll consider for mine!
9. Go with your gut If it feels good in your gut, go with it.
10. Don't tell the world right away Keep the energy of your new
idea within the incubator of your mind. Give it time to grow in
the energy of your commitment before you introduce it to the
world and the possible ridicule, judgement and speculation of
well- intentioned, but small-minded visionaries.