Your First Year Doing Business Online. What you need to do to
get through it and prosper!
I've been doing business profitably online since 1994. Back then
things were very difficult. Software was primitive, prospects
were few, and many of them started their conversations with,
"So, what is that Internet thang anyway?"
Yep, things were difficult.
However in a way I was lucky, because back then NOBODY knew what
they were doing. We were all green together. You could make
mistakes without slitting your throat. As a result, I learned by
experience, the greatest, most severe, teacher of all.
Since 1994 I have seen literally thousands of people fail
online... and I have watched others, the smart ones, prosper,
right up to and including the grim days of online business
consolation still upon us.
Having been an acute observer of the cyberscene now for so many
years, I've got a very good idea what it takes to profitably get
through your first year of seriously doing business online, the
annus horribilis!
-- Get Serious
The first trick is to GET SERIOUS. The sad truth is that the
entire Internet culture has encouraged levity, superficiality,
and lack of seriousness. It shows. Thousands, maybe millions, of
people are trying to do business online -- but too many approach
the subject with a lack of responsibility that absolutely
ensures poor results.
The rate of online business failure for newbies is staggering,
but the truth is most bring it on themselves by failing to
understand that the Internet is not a toy. It's a business --
and a demanding one at that, open 7 days a week, 24 hours a day,
365 days a year -- and insisting that you do business
accordingly. Too many people, looking only at the undeniable
business efficiencies of the 'net, don't have sufficient
understanding of what an online business demands in terms of
shere commitment. Do you?
-- Sell Value
Let's face it. Too many people online sell crap. If that's you,
you've missed a fundamental point about business success in
general and online business success in particular: you'll never
get rich selling shoddy
Too many online "business" people have a fundamental
misconception about the Internet. They reckon that if they sell
enough people whatever they've got, then THEY can take their
pile and go home, singing all the way to the bank.
That theory is absolutely wrong.
The people online who are making the money now and who will make
the money tomorrow are those who sell VALUE!
I know. We at Worldprofit at http://www.worldprofit.com are one
of them. We've taken a back bedroom business in wintry Edmonton,
Canada and turned it into a multi- million dollar cash cow. How?
By working harder, longer, smarter than our competitiors and by
keeping the business firmly based on one fundamental fact:
PEOPLE WANT AND WILL BUY VALUE!
Want to see another value site? Click here
http://www.heintzmanfarms.com
This is a guy who has turned "Dakota flax" into Dakota gold and
is whistling a happy tune all the way to the teller's line.
He sells VALUE! People go to get a free sample. They like the
product. They buy the product. They run out of the product. They
buy some more of the product. And so, Rumpelstiltskin like, the
proprietor turns flax into gold.
-- Get the tools you need. Don't try to run your business
without them.
You wouldn't try to build a house with your bare hands would
you? Yet tons of people worldwide are trying to build an online
business without the tools they need. What are these key tools?
* a domain. A domain is cyber real estate that you own and can
develop for life. Want to see an example of a domain that's gone
from NOTHING to being one of the most valuable properties
online? Go to http://www.worldprofit.com
We've been working to improve this domain property since 1994.
Scarcely a day goes by but we're adding, changing, modifying,
improving. That's what you do when you're an owner: YOU IMPROVE
FOR YOUR OWN BENEFIT. Are you doing this now? Or are you trying
to get by with some cheesy free or self-replicating site? Lots
of people have discovered that was a dim idea when they woke up
to find that the company they got their site from had evaporated
in the cyber meltdown. Bottom line: if you want to prosper
online, own your domain.
* a listserver. A listserver enables you to send out unlimited
NON-SPAM email to any given list. Want to see listservers in
action? Go to http://www.worldprofit.com/ezines
Each newsletter published by Worldprofit (and there are many
now) has its own list and consequently its own listserver.
Some lists we email to daily (even TWICE a day); others we email
to once a week (never less.) The important thing is that when
you're using a listserver, you're using the smartest tool for
getting your message out to the people you want to reach. Best
of all, the price is just pennies a day! Incredible!
I've been using listservers for years and have, in the process,
emailed literally TENS OF MILLIONS of pages of information to
people worldwide. It's one major reason why Worldprofit didn't
stay in a back bedroom and why it owns its own building today!
* a sales manager. The longer you're in business online, the
more prospects you're going to have -- if you do things right.
The question is: how will you respond to and communicate with
these prospects? Sadly, without an automated system, you'll be
overwhelmed, unable to cope with your leads in any remotely
acceptable way. That's where the sales manager comes in.
The sales manager developed by Worldprofit enables you to send
up to 25 personalized follow-up messages in any given 90 day
period to each and every one of your prospects.
As we know, people online are assailed with offers, messages,
email, both subscription and spam. They get a thousand dollars
worth of offers for every dollar's worth of spending potential.
They end up tuning out.
If you're going to succeed online you've got to break through
their "blase barrier," letting them know what you've got for
them and why they should act NOW!
That's where the sales manager comes in. It puts you way ahead
of the pack, delivering your messages over and over and over and
over and over again -- until your prospect really gets the
message and responds. If the prospect is not longer interested,
she can take herself off automatically, without bothering you.
Personally, I couldn't do the large volume of business we do at
Worldprofit without a sales manager. You need one, too -- if
you're serious about online profit.
-- You need traffic
Have you put in place a CERTAIN traffic-growth system, a system
that is going to get you the traffic you need to profit online?
It's all very well and good to have a website. But, as many have
discovered, what's the point if you've got a terrific site --
and no one visits it?
At Worldprofit we realized back in 1994 that traffic is king,
and we've played our cards accordingly ever since.
Towards this end, we developed and have since made available
commercially our own BANNER EXCHANGE. You can see it and insert
your banner at http://www.worldbannerexchange.com You can buy
one at http://www.worldprofit.com Click on TRAFFIC GENERATION.
Every day, day in, day out, whether we felt like it or not, we
grew the Exchange -- and showed others how to grow theirs --
until it now feeds itself, generating more and more site traffic
every single day. In other words, we used time to create
traffic. It's the same principle investors use when they invest
at predictable intervals for long-term capital growth. And it
works! Thanks to this system, work that we did in 1998, 1999,
2000, etc is STILL paying off in increased traffic today. Can
you say as much?
Additionally, we created a system for Guaranteed Banner
Exposures, Guaranteed Site Visitors and an aggressive newsletter
(ezine) advertising program. You can find information about all
of these at http://www.worldrofit.com Click on TRAFFIC
GENERATION.
Remember,you are not going to profit online if you do not have a
PREDICTABLE prospect flow system in place. If you simply drift,
you're dead meat. Rest in peace!
Start Investing, Keep Investing
>From your very first day on the Internet you should start
investing. Your investments should include
* improvements in your existing product line * new product line
developments * pension and * personal investments.
If you scratch the average online business person, they're
trying for the "big kill," the one application, the one system,
the one event, the one day that'll make them so rich they'll
never have to work again. This is the adolescent approach to
online succes, and it's resulted in a lot of badly bruised and
disillutioned people.
The smarter way is the incremental way, using each and every day
to grow a more profitable, more valuable business.
Towards this end, you must invest to improve your existing
inventory. We live in the age of continual improvements. If you
don't improve, you're going to lose the customers you worked so
hard to get; you'll destroy the basis for sustained business
growth.
Equally, you've got to add new products to your product line. At
Worldprofit, we NEVER rest on our laurels. We can't afford to.
People who rest on laurels, are people who will have nothing
else to rest on. Instead, we invest, invest, invest in new
products, new applications, new enhancements. General Electric
used to say, "Progress is our most important product." At
Worldprofit, we couldn't agree more.
>From your first dollar made, you should institute an investment
program. This program should consist of both pension investments
and other personal investments.
The smartest people online are those who always play a defensive
game. They know that business goes through cycles. Things don't
get better every day. They know that hard times and
unpredictable events happen to everyone. "Man proposes, God
disposes." They plan accordingly.
You should be investing in this way at least 10 cents of every
dollar you get your hands on. If you're not, you're a gambler,
not a business person. As the big guys in Vegas know, gamblers
always lose in the end.
So, As You Going To Get Smart About Online Success, Or Are You
The Next Fatality Waiting To Happen?
Back in 1994 when we started Worldprofit, it wasn't clear how to
make real money online. Nobody knew; there was a lot of trial
and error experimentation going on. In the process, there were
lots of people who failed. That was understandable, given the
fact that the technology was new and successful business models
didn't exist.
Now, however, there are lots of successful -- and unsuccessful
-- cyber business models around. We do know what it takes to
profit. We can point to things that'll work and those which are
certain to fail.
The problem now is that too many people approaching the task of
profiting online do so without sufficient thought, preparation,
commitment, dedication, or realism. Result: mass (totally
predictable) failures.
Right now, the odds are you are not making a dime online. If you
don't change your tune, that sorry state of affairs will
continue. If that doesn't bother you, no problem. But if it
does, if you insist on success, read this report again, print it
and keep it handy.
Your first year is going to be difficult; establishing a new
business always is. But by following these steps and by working
with us at Worldprofit, it need not be the annus horribilis it
has been for so many who didn't do what was necessary to succeed
online.