"eBiz 101: A Blue Print For Success!"
When did you first discover the Internet?
It is a mystery, scary, exciting, fun, an never-ending adventure
and daily learning experience.
Whatever reason brought you to the Internet, personal or
business, we soon discover that the Internet is basically about
communication. In fact, the Internet=Communication.
And the foundation of that Communication, is email.
This past Monday, some friends from California came to visit for
a few hours.
We had a few drinks, we went to go eat good Mexican food, got
the car washed and we talked about the Internet.
Jack is really sharp when it comes to business but he hasn't
fully explored all that the Internet has to offer.
Sandy was curious on a professional level, seeking to tap into
nursing sources.
Whether it comes from close friends or from any of our many
cyber-friends, it dawned on me that the question is always the
same, be it personal or for business, everyone wants to know:
"How do you reach that [ certain person]."
Of course, that [ certain person] is, whatever is your niche or
target audience.
For Sandy, it would be nurses. Jack, perhaps opportunity
seekers. I'm always looking for new subscribers. :-)
Whatever your niche, that becomes the focus of your
communication. And it determines how and where you seek to
fulfill that communication.
ALWAYS without resorting to SPAM. Because it is against Internet
rules and because it creates more problems that it can solve.
Basically, once you know your niche market, there are three main
ingredients necessary to conduct business online.
A great product or service. A web site that sells. Attract
targeted traffic.
A. A great product or service.
What does your niche group need and use? You can compile or
create what you offer for sale. Or provide your niche group your
services to point them to a great product or service they might
very well purchase.
You make the commission.
Explore and discover what the competition is offering your niche
group and consider affiliating with the best of all the are out
there for you to find.
Try searching Clickbank that offers an excellent system. You
provide the traffic, when someone buys, you get the commission
straight from ClickBank. No need to worry about if you will
really get paid. http://hop.clickbank.net/?blastads/marketplace
B. A web site that sells.
Test, test, test. Review your site for all the basics of selling
online. Fast loading speeds, easy to navigate, clear, correct
spelling and a merchant account.
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Many successful web sites are nothing more than portals,
door-ways, to other sites that you can earn a commission from
for sending them potential business.
Web Site Commissions:
http://hop.clickbank.net/?blastads/marketplace
Web Design Resources: http://www.emailexchange.org/webdes.html
Web Hosting Resources: http://www.emailexchange.org/webhos.html
C. Attract targeted traffic.
How do you reach your niche group?
You tap into those FREE Internet resources and find out where
and how your niche group exists.
1. Search Engines.
Prepare a list of search words that would identify or are
related to your niche. What words would you use to look it up in
the "Yellow Pages"?
Once you compile your list, hit the Top Ten Search Engines and
Directories and start searching each word and begin to
"Bookmark" the results that you find will be useful for
interacting with your niche.
Top Ten Search Engines: http://emailexchange.org/promo2.html
2. Discussion lists.
A discussion or mailing list is a community that discusses a
certain subject by e-mail. The Internet discussion groups may be
mailing lists, newsgroups or IRC chat channels, to name just a
few possibilities.
Every niche group has serious discussion lists that would be
informative and educational to join. Your niche group will
benefit from your contribution to the list and you can
communicate your message, with your signature.
Join Free Discussion or Mailing Lists:
Liszt - The Mailing List Directory: http://www.liszt.com/
Search The List of Lists:
http://catalog.com/vivian/interest-group-search.html
CataList, the catalog of 46,902 public LISTSERV lists!
http://www.lsoft.com/lists/listref.html
3. Your Signature.
NEVER underestimate the power of your signature.
During a one week period, my signature was the ONLY form of
promotion I used and we got over 1000 visitors to our
unadvertised web site.
How To Use Your Signature: http://emailexchange.org/sig.html
4. Ezines/Newsletters.
Whatever your niche, there probably already exists a network of
publications that tap into your group. Tap into them and get an
instant pulse on your market.
Top 100 Online Business Newsletters:
http://emailexchange.org/newsletters.html
This gives you a basic "Blue Print" to follow to either begin to
establish yourself on the Internet or expand on whatever you
have already accomplished.
Once you know WHY you want to contact people, then you will know
WHO it is you need to communicate with and for WHAT reason.
The basic resources I have outlined above will give you a strong
foundation to discover WHERE to reach that special niche of
yours.
And you will need to decide WHEN.