1. Size Custom rugs can made to fit any size no matter how unusual the size might be. You can also get custom area rugs made as well. Some houses just weren't built for the traditional carpet off the roll and even with seaming as an option but if you need too many seams it may not be an option you care to use. Custom rugs are certainly worth considering. 2. Color Are you trying to match a home decor shade that just seems impossible with off the roll carpet. Not a problem! With custom rugs you can have an exact match to the colors you are working with. High tech matching equipment will determine the colors in your room and find a lighter or darker shade that's appropriate to get that look you are trying to achieve. 3. Pattern Who would have thought with all those patterns available on the market you still can't find exactly what you are looking for. It's more common than you might think and that's why manufacturers offer custom rugs. If you just can't accept the off the roll patterns then draw up what you want including the colors you want and they'll be able to make it exactly to your requirements. 4. Texture Found the perfect color but can't find it in the right texture. No problem. That's an easier custom job than you might think. After all they already have the dye color in their standard off the roll products so now they just need to apply it to the appropriate texture carpet you are looking for. The only problem you might run into is that the dye is not compatible with the fabric of the texture you are looking at. 5. Fabric Did you find the perfect carpet but it's only available in a synthetic and due to allergies you need it in a Berber or wool carpet. No problem. A custom rug can be built using the carpet you found that you like but out of a natural material of your choice. 6. Shape Looking for an unusual shape. Need a triangle and all you can buy is an octagon. A custom rug can be cut to any shape you need and they can make sure patterns and designs match up correctly.