The History Of Mohawk Carpets
It would be quite surprising if you had never heard of Mohawk
Industries as they have been a leader in the flooring industry
for over 125 years now producing carpets. There head office is
located in Georgia where they design and manufacture woven and
tufted broadloom carpets, as well as area rugs, accent rugs, and
even mats.
They have a price range to meet every budget and market their
products under the following well recognized lines: Aladdin,
American Olean, American Weavers, Bigelow, Galaxy, Helios,
Horizon, Karastan, Lees Carpet, Wundaweve, Custom Weave, and of
course Mohawk.
Mohawk has been a leader in the industry from its inception and
thanks to a dedicated hard working team it continues to be a
leader in the industry today making carpets that are recognized
world wide.
Their story began way back in 1878 when four Shuttleworth
brothers brought 14 second hand looms from England to New York.
By 1908 the were introducing a new carpet line called Karnak. It
was instantly successful in fact it was more than successful it
became a phenomena. For 5 years the orders were so many that the
weavers never even changed the color or the pattern.
In the 1920s the Shuttleworth Brothers Company merged with the
McCleary Walling and Crouse Company. After the merger they
became Mohawk Carpet Mills Inc named after the Mohawk River
Valley in New York where their head office was located.
Of course like all mergers this merger was a strategic merger
that left Mohawk as the only mill in the USA that produced all
domestic weaves of carpet.
Nearing the end of the dirty thirties Mohawk decided this was
an excellent time to introduce a new carpet and thus
Shuttlepoint was born. It was the first high and low loop
textured design to be marketed. It was so successful that by
1950 it has bypassed the demand of Karnak becoming their best
seller ever.
During the 1950 Mohawk once again was on the move expanding
it's manufacturing facilities in Mississippi and South Carolina.
This was also the period that Walt Disney Studies designed the
Tommy Mohawk character which Mohawk still uses to this day.
By 1955 Mohawk and once again merged with another company. This
time Alexander Smith. This merger made Mohawk the largest carpet
supplier world wide.
During the next 15 years Mohawk continued to innovative
designing new products. Their biggest success ever was the
Canyon Paradise line introduced in 1973 which became their most
successful carpet line ever. In 1974 they established the Mohawk
Color Center Dealer program which was a blueprint to success for
dealers. It is still in use today.
Mohawk continued to merge with other companies right through
the 1990s buying up all the names you recognize in carpets and
making them part of their line. Companies such a American Rug
Craftsman, Karastan, Bigelow, Aladdin Mills, Galaxy Carpets,
WundaWeeve, and Durkan to name just a handful. Each of these
companies strengthened Mohawks market share. Their aggressive
acquisitions certainly paid off creating a diverse and dynamic
company as well as the world's largest floor covering supply. No
longer just the world's largest carpet supplier.
Today still Mohawk executives still maintain that the reason
for their success is their 34,000 dedicated, hard working
employees. These men and women are the core of this successful
company using cutting edge technology and state of the art
equipment. Employees also have good thinks to say about Mohawk
noting their positive work environment, excellent wage
structure, and opportunities for advancement.
Today it doesn't really matter where you shop or what make of
carpet you buy, there are few quality carpets left on the market
that are not part of the Mohawk lines. And that's not all Mohawk
also has a full line of furniture and home decor. So whether you
are shopping at Home Depot or Wal-mart you are certain to find
the Mohawk line.
From its origins back in 1878 to its modern day operation the
philosophy has always been to make the home beautiful and it's
quite obvious how successful they've been. So next time you are
in the market for carpet, furniture, or home decor buy Mohawk a
company you can trust!
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John Murray makes it easy to go through the carpet buying
process and provides tips to keep your carpet lasting long. To
learn more and receive your free mini-course visit the carpet
rugs website