How to Place Your Site On The Front Page Of Google Without
Buying Ads
Yes, without paying for click through from ads you can get
customers to buy your merchandise and increase online sales. And
by following the advice of an SEO expert like Fallon, you can
get your website on the front page of Google.
In his new book Stomping the Search Engines Fallon tells you how
a little business can take on the giants. You can get better
search engine recognition for your small home business than some
of the huge national chains that aren't on the front page of
Google. It is amazing how you can increase online sales once you
learn how SEO works.
When you read Stomping the Search Engines, you'll discover the
power of SEO research and free search. You'll learn how to use
the terms used by shoppers versus researchers, to increase
online sales. According to Fallon, people who are just looking
for information online use one or two words. However, shoppers
trying to find a particular item, will likely use three or more
words to find exactly what they want.
The author of Stomping the Search Engines knows that for an
online business to be successful, your site needs to be there
"when they're looking". If Internet users are searching terms
that you aren't using, guess what, you can't increase online
sales? They won't be pulling up your site. They'll be landing on
the ones who did the SEO research and found out how they search.
The right word choices and the right links can steer your site
to the front page of Google. And, then be prepared for your
business to take an unexpected leap. As Fallon says, "get ready
to get a warehouse."
According to Stomping the Search Engines, placing in the top 10
rankings on the front page of Google can increase online sales
and turn a start-up home business such as weddingfavors.com into
a big business, big enough to have a warehouse and 40 fulltime
employees. Now Fallon has had to add CEO to his title of SEO.
A business that can lead in its search category by getting on
the front page of Google and Yahoo is going to increase online
sales. And, if that niche is a strong one, such as wedding
favors, the sales volume can rocket from zero in January 2004 to
over $1 million in business in less than a year. And this from a
business selling items that cost an average of $2 each.
That's just what happened to weddingfavors.com. Fallon used his
SEO skills - the same ones he'll teach you in Stomping the
Search Engines -- to position his wife's small start-up business
as the top wedding favors destination on the top search engines.
And weddingfavors.com is not just on the front page of Google;
it is number one on Google, Yahoo and MSN.
For today's Internet business, search engine optimization or SEO
is the rocket science to increase online sales. It's the behind
the scenes nuts and bolts that makes it possible for your
business to leave the basement it starts in and zoom into
national view on the front page of Google, Yahoo or MSN where
shoppers can easily find you for free.
How do you increase online sales and get your store to pull up
on the front page of Google? It's all about SEO. You read
Fallon's book, Stomping the Search Engines. And you do
competitive research. You go to the # 10 ranked site on Google
and Yahoo (in your search category) and check their content,
titles, bold copy and links. In short, analyze what they're
doing. In order to take their place, you'll have to do better.