12 Ways You Should Use Autoresponders
Autoresponders are amazing, and do so more than just
automatically answer your email. Here are a few ideas that will
help you productively use your autoresponder to transform the
casual visitor into a profitable customer.
You should use autoresponders to:
1. Publish a newsletter. Quality autoresponders will manage
subscriptions and follow-up with interested prospects. Your
newsletter can keep your visitors informed about your services
or products, while building your reputation as a credible expert
in your particular enterprise or business.
2. Publish a newsletter only for your affiliates. Inform them of
current sales you are running and of promotional material that
your affiliates can use themselves to increase their
commissions. Include tips, advice, and techniques that your
affiliates can use to successfully promote your business.
3. Write reviews. Cover books, software, music, e-books, movies,
etc., and put reviews in an autoresponder. Review your affiliate
programs, using a link to your affiliate's page in your
autoresponder.
4. Distribute articles.Add a brief description of your service
or product. It can also contain your autoresponder address.
Let's say you've written ten articles. Put them on separate
autoresponder accounts and create a master list that contains
the titles of each article, the autoresponder address, and a
brief abstract. Then promote your master list.
5. Create mailing lists. Inform subscribers to your articles
when you've written new ones that they may want to publish in
their own newsletter or website.
6. Automate your sales process. Use an ad to insure repeated
exposure of your message, which has been proven to effectively
increase sales. In your ad, put your autoresponder address.This
multiplies the chances of converting visitors into customers.
7. Distribute advertising. Let's say you sell advertising on
your website or in your newsletter or e-zine. Set your
autoresponder to send the information about rates and how to
place an ad automatically to all prospects' email addresses.
Then have your autoresponder follow-up. It can also send
notification of any special deals you are currently offering.
8. Distribute an email course. Each day, have your autoresponder
send out another lesson. Just be sure that each lesson has
quality content - not a sales pitch. Your content will do the
selling for you, and will do it much more effectively.
9. Automate a reminder about your service or product after a
visitor has completed your course. This will increase the
possibility of sales from visitors who have taken your course
but are dragging their feet about actually making a purchase.
10. Distribute free reports. This gives your visitor an dea of
the type of information you can provide and the quality of your
product or service. Make sure these reports are really
informative and not thinly disguised sales letters..
11.Offer a trial version of your product. Give your potential
prospects a sample of your ebook, course, software, membership,
etc. People who are exposed to a little sample often want the
complete product or service. You can also obtain their email
addresses when you offer them a free trial from your website.
Finally
Link to hidden pages on your autoresponder. Inform visitors that
they may have free access to your affiliate page by simply
requesting from your autoresponder. You will then gather a list
of visitors who may be interested in joining your affiliate
program.
Use an autoresponder on your order page. Post a request form for
visitors to be notified of special offers or discounts in the
future. This creates a very effective mailing list that contains
the names of people who are already your customers. Put your
links page on your autoresponder. It should contain up to fifty
links that would be of particular interest to your visitors.
Make sure to add your own promotional copy at the top or bottom
of this page.
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