Are You An Internet Marketer Wannabe?
Are you one of the many thousands of Internet marketer wannabes
who have decided to become the next batch of Internet
Millionaires?
You've read that about 600 million people have access to the
Internet - and yet it is still in its infancy. Every month
millions of newcomers and thousands of businesses are reported
to be setting up online.
With this huge and expanding audience coupled with the fact that
marketing and advertising can be done on the Internet so easily
and at only a fraction of the costs of traditional methods, we
now have a fantastic opportunity to be successful in online
business.
Many companies have now aligned themselves with the Internet
which has created many new paradigms in the past few years.
Residual Incomes are made available to people from all walks of
life. You can now make money online with simple and proven
formula used by many to earn multiple streams of residual income.
However please beware of the hurdles ahead because it is not as
easy as it seems. It takes a lot of hard work and some financial
investment. The following is a short list of some of the things
you should be aware of:
1. DECIDE WHAT YOU ARE GOING TO SELL
1.1. Selling Products When you sell a product you can either
carry out the whole operation of manufacturing or creating the
products, handling orders, stocking and inventory management,
shipping the goods, and processing the payments OR you could
simply join some affiliate programs and market for companies
that will handle all the administration for you.
Your job is therefore merely to get the orders to the companies
and receive commission as a result of your effort. The question
we should ask ourselves is "What products should we sell?" We
should all know that the item that has been recognized as the
number one business product of the future is "information".
Examples of highly successful information products are the
'how-to' and "self-improvement" e-books which tell the readers
how to solve certain problems.
If you are knowledgeable about a particular subject you could
consider writing and developing your own products and delivering
it via the many channels opened to you such as websites,
newsletters, ezines and emails.
1.2. Selling Services One advantage of selling a service is that
you can often generate a 'residual' income. It is possible to
have a monthly passive income as long as the existing customers
continue to use your service. But we should ask again "What
types of service are suitable for online selling?"
As the Internet boom continues the most obvious possibility is
any service which could help companies in using the Internet in
their business. An excellent example is a web hosting service
whereby the host will provide the space to put up websites of
others with the necessary tools to manage it while providing
technical advice and service to their clients.
2 A Comprehensive Business Plan Don't start until you have made
a plan that includes what the markets are, what products and
services you're selling to these markets, how to acquire these
products (and services), how you will market and sell them and
how to get the money to pay for all these things. Like any other
forms of work, you must have a plan for your Internet business.
Set an achievable short term, medium term and long term
objectives, prepare a budget and stick to them as far as
possible. Carry out periodical checking to determine any
deviations from the plan and take the necessary remedial actions.
3. An E-Commerce Program You must have the capability to accept
orders, arrange for payment, preferably by credit card, and ship
the product. Otherwise you should do as many successful Internet
entrepreneurs do, that is, joining good affiliate programs where
you need not worry about processing of orders, collection of
payment, packing and shipping of the products as these would be
taken care of by the merchants i.e. the affiliate program owners.
4. Well Written Sales Copy The content of your website should
have attractive and hard hitting selling materials to persuade
your prospects to buy from you while maintaining and keeping the
existing customers. Copywriting requires some skill. If you
can't do it yourself you will have to hire professional
copywriters to do it for you for a fee.
5. Patience and Perseverance Building a successful business on
the Internet takes not only a lot of effort and time, it also
requires some financial input on your part especially for
acquiring the necessary knowledge and to advertise your
business. Don't be trapped by the "overnight miracle" and
"become-an- instant-millionaire" hype and stories.
You'd be tempted with countless of seemingly very attractive
offers and promises from the Web to help improve your business.
Many of these would lead you to disappointment and frustration.
You should persevere and re-invest your early profits back into
the business.
6. Get Your List As Soon As Possible In Internet marketing,
always remember three very important words. They're...LIST, LIST
and LIST. Also, do not forget the popular Internet adage, "The
Gold is in your LIST!" This means that a big chunk of your time,
effort and concentration should be directed to getting the right
strategy to drive traffic to your site. Advertising is therefore
of utmost importance.
7. Be Disciplined Although this is a home based business with
all the freedom in the world, it's prudent to have some form of
discipline. Once you've decided to sit in front of the computer
to start working online, you must stay focused and do not allow
any distraction to affect your concentration. Treat it as your
business and not a hobby. It'd be nice to stick to a schedule
which is also made known to other members of your family so that
they'd know when to leave you alone. However do not get carried
away and spend too much time in front of your PC because your
loved ones, including your pets also deserve your attention and
time.
8. Stay away from the temptation to spam. Do not ever try to
spam i.e. sending unsolicited e-mails to unexpected recipients
under any circumstances. I get very annoyed when I find chunks
of unwanted e-mails plugging my mailbox resulting in the e-mails
from my friends and business associates being "lost" in the
midst of these junks mails. The frustrating process of deleting
them is enough to drive me through the roof! If you insisted on
"spamming", you'd very likely have your name and registration
terminated. It is therefore not worth the while because
eventually your business would suffer.
9. Know how to place your advert There are many locations where
you can place an Ad such as newsgroups, forums, ezines, websites
some of which you have to pay for while some are totally free of
charge. It is possible to post your Ad to a mailing list,
newsgroups, and also discussion forums using a signature file to
promote your products.