Web Content - When, Where, Why, and How?

Nothing aggravates me more than finding myself at a website that has absolutely no content. Well, I say no content, but what I mean is no content other than advertising. While advertising may be a person's only reason for maintaining a website, how effective is that advertising going to be without content? Though many of us feel like some television stations are only advertising, the truth is they prove that content, even just a little, is necessary to attract viewers. So, we have learned the answer to the web content question, "When?" The answer is always. Where to put your web content is a great question. There are many items that are included in most websites such as navigational links, titles, graphics, and advertising to name a few. With all of these elements, web content usually gets thrown into the mix where ever it can find a place. The top half of a web page is first place your reader is going to be looking. In some cases, it may be the only place they look before moving on to another site. While graphics may be used to catch a person's eye, you will also want to put some content in the line of sight and it will need to be the most important content you have. Now, many web masters are still debating the "Why?" These individuals place web content on their pages but it isn't quality web content. They sucker someone into writing 100 articles in two nights for only $200 and they think that they pulled one over the poor writer. However, it is really the other way around. Quality web content attracts quality web audiences while trash just collects trash. It is hard to get people interested in products that are displayed on site that doesn't make sense. In fact, I have encountered some sites that were just too much work to read. They had way too many typos, but it was the construction that made them difficult to read. So, how do you find quality content? Well, there are many sites that offer it for free. You see, many people submit articles in order to get their products out there. This may be accomplished by adding a link in the content or on the site that they submit the content to. However, many of these article submission sites will not take blatant advertising articles. In fact, many only accept articles that impart some knowledge to the reader. Another way to find web content is to purchase re-print articles. Many authors are willing to sell their reprints for a lot cheaper than original content. Though it may not be the first time the content has been used, it may be the first time it was published on the web. In fact, if you are only interested in articles that have never been published to the web, you can state your preference upfront. The last option is to simple buy an article from one of the many web content marketplaces. This is great time to purchase articles as they are not very expensive. Many web content providers have so much staff that finding someone that is an expert on your topic will not be hard to do.