Getting Hundreds of Links to Your Website
If you have begun exchanging links, you know how time consuming
-- and time-wasting -- it can be. On the other hand, you
don't want to give up the process because you might actually
unearth the occasional valuable link partner. After all, you
know that getting links to your site is important because it
brings in traffic, helps you find strategic partners, and
enhances your Search Engine rankings. Your objective is to get
hundreds of links, and you cannot get the job done unless you
have a strategy that works.
First you have to accept that not all links are created equal.
And that means that link partners have to be prioritized. Some
are worthless because your links end up on pages that nobody
looks at and have no PR.
But at the other end of the spectrum a few of your link partners
will be very valuable because they will give you links on high
value, high traffic pages.
Most of the rest of your inbound links will be marginally
valuable. How you tell the difference between the valuable ones
and the useless ones is the subject of many discussions and
articles, some of which you will find at the Linknet
Marketing Resource Library.
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The fastest, most direct, and least painful strategy is to find
link partners who will either sell or trade text ads on a number
of high value pages. For example, at Linknet we do both of these
things (selling and trading multiple links).
We offer up to 25 free links across 25 websites. And we also
offer packages of 30 and 50 links for one small annual fee. For
more information go to our Fr
ee Advertising page.
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One solution is to put prospective link partners into three
levels. This assumes that you have already rejected those
that have negative value -- the sites you don't want to identify
with for various reasons -- pornography, violence, racism,
pharmaceuticals, and so on. Here is a suggestion for three
levels of inbound links (links pointing at your pages):
Level 1 - Basic Links These links will often be from
sites you have not taken a lot of time to study. So they may not
have significant positive value. But they will not have negative
value either. Therefore, if exchanging links with these partners
can be done efficiently, there is no downside to doing it. These
will usually be "reciprocal" partners and can be given links on
properly formed "link directory pages". The more time and effort
you put into your directory, the more valuable it will become.
Level 2 - Self-Generated Multi-Links The second category
consists of "multi-links" that you generate yourself. You do
this by seeding your articles, forum posts, blog entries and so
on, around the web. Many of the strategies used to create these
links are discussed in the "Power Linking" section of the
Linknet Marketing Resource Library, mentioned above.
Level 3 - High Value Links The third and most valuable
category consists of "High Value Links" on sites that you
specifically target. These include high traffic sites in your
area of interest, highly rated directories, and sites where you
can get a number of quality links all at once. In some cases
these links will bring you lots of traffic. In other cases they
will enhance your PR and Search Engine ranking. You need both
kinds.
As I mention in other posts, there are a range of strategies to
get these "Level 3" links. For instance,
- Write glowing testimonials. Target 10 or 20 high traffic sites
in your area of interest, and send your testimonial to the
webmaster. Usually they can't resist publishing it where
everybody will see it.
- Write positive reviews of sites and/or posts. Target 10 or 20
high traffic products/sites. Post the reviews on your site or in
your blog, and make sure to send a copy to the reviewee. Again,
most webmasters or online entrepreneurs are hungry for this kind
of exposure. You might even create a "review" section on your
site to show you are serious.
But the fastest, most direct, and least painful strategy is to
find link partners who will either sell or trade text ads on a
number of high value pages. For example, at Linknet we do both
of these things (selling and trading multiple links).
Check out how to get 25 FREE
Links.
Sign up for our Free Course
in How to Get Hundreds of Links to your Website.