Simple ideas on link exchange that could mean millions for your online business.

There is no other alternative to initiating a link exchange process in order to garner maximum mileage for your web site. There are plenty of benefits you can reap out of an effective link exchange program. It is applicable to any company who spends money on online advertising in any industry. Link popularity is the ultimate parameter in achieving supreme exposure on the web for your web site. Link popularity is measured by the number and quality of the inbound links to your site. Inbound links help to attain high search engine rankings for your web site, while producing an invaluable traffic stream from visitors clicking through on the links themselves. But your goal will remain unrealized unless you implement an intelligent link exchange strategy. At the same time you should not go overboard in the quest of getting more and more links. Quality should not be sacrificed at the cost of quantity. You should utilize your link exchange process so that it can win high quality links (which are links from websites that are complementary to your business and have high page ranks) for your web site, not abundant unproductive links. Considering inbound links to your web site are a decisive factor for improved search engine ranking, you have to make sure that your incoming links are of similar theme. The companies that you link to should offer a product or service that is complementary to yours, however not in competition. Irrelevant links will not fulfil your objective. Increased and Targeted Traffic Effective link exchange can attract larger, quality and targeted traffic to your web site. The link exchange process helps you establish innumerable fruitful partners with other relevant web sites. Thus, you can win more quality and targeted visitors from your link partners. According to a June 2003 Forrester Research survey report, '59% of Internet consumers find web sites through links from another site'. Enhanced Visibility Targeted traffic and supreme search engine positioning strengthen the visibility of your web site. An efficient link exchange process can create awareness among web visitors about your web site. A strong web presence is the key for survival on the internet, especially when the cost and competition on popular pay per click platforms such as Google Adwords and Overture are continuously rising, and only represent a fraction of potential customers. The more you increase the link popularity of your web site, the prospect of staying at higher search engine position for a longer period of time becomes more likely. Your web site will be listed in the search engine results if a keyword or phrase related to your web site theme is submitted. Cost-effective Promotion If you want to promote your web site on a limited budget, link exchange is the best option. Link exchange can save a lot of money that you otherwise would have spent on other means of on and offline advertising. Link exchange is a very effective and inexpensive approach of gaining popularity and prosperity on the web. It represents an incremental step in the formation of a lasting web presence for your business, allowing you to build an infrastructure to generate ongoing traffic at a low cost. As more of your competitors enter the market on the internet increasing the cost for ad space, this process becomes an increasingly important part of the business model for acquiring customers over the internet. Responsible Marketing In today