Link Popularity Basics
Link popularity has recently become an important aspect to
consider when promoting a website. Many search engines have
started to use link popularity to help determine ranking in
their listings. Gaining links from other sites is also very
beneficial because you gain added traffic when users follow the
link from another site to your site.
What Is Link Popularity? Link popularity is basically the number
and quality of links that point towards your site. A link from a
very important site is worth more than a link from a smaller
site. The search engine companies think that an important site
would only link to your site if your site was important, and it
makes sense too. Try getting the main page of Yahoo! to link to
you and you'll fail, but if you did get a link, then your site
must be worth something. You couldn't even get a link to your
site from a medium size site unless your site was important
enough and had something to offer. Both of which are important
aspects in determining relevancy - a search engines main goal.