Free Marketing Tip #4: Share Your Knowledge

If you're a small business owner or an independent professional offering a service, you very likely know a lot about whatever it is you do. For example, if you're a chiropractor, you know a lot about health and wellness. If you're an accountant, you know a lot about financial matters. If you're a coach you know a lot about helping people accomplish their goals and achieve success in whatever aspect of their life or business you coach them in. Sharing what you know is an excellent way to market yourself and your services. And the best part is, in most cases it won't cost you a dime. So, for those who are on a tight budget, it is ideal. This is not giving away your services for free, but rather introducing yourself, your services and your business to people who could benefit. There are all kinds of ways you can use this small business marketing technique to start attracting new clients to your business. Here are 10 ideas to get you started: (1) Identify a topic you know a lot about, related to your business, and that you think would be helpful and valuable to your ideal clients. (2) Put together an outline on this topic, that you can use to create an oral presentation, or a written report. (3) Get out and speak on this topic to groups of your ideal clients. (4) Teach teleseminars on this topic to groups of your ideal clients. (5) Publish and distribute a Free Special Report on this topic. (6) Publish and distribute a Free Ebook on this topic. (7) Publish and distribute a Free E-Course on this topic. (8) Publish a regular ezine or e-newsletter on this topic and related topics. (9) Create and distribute a free audio course on this topic. (10) Include some form of promotion, or special offer with your free content. All of these small business marketing techniques are a great way to introduce yourself and your content to potential clients. They get you and your business out into the marketplace, for little or no cost, and can start attracting the kind of clients who are most interested in what you have to offer. (C) Copyright 2006 Debbie LaChusa, 10stepmarketing