Craft Marketing Questions that PULL Clients In
Do you dream of picking up the phone and hearing the person on
the other end of the line say, "Hi, you don't know me but I'd
like to work with you. Here's my credit card number. When can we
start?"
You might laugh, but isn't that what we all really want, deep
down?
Well, the good news is, it's totally POSSIBLE. I've found
a way to make this happen and can honestly say that a third of
the private coaching clients I sign on, I've never met before
and don't know who they are until I get that phone call that
says they're ready to get started. Here's how I do it and how
you can too.
You need to stop pushing and start PULLING your clients in
with your materials. To educate your environment and turn
interest into a prospect and a prospect into a client, you'll
need some marketing materials that REALLY SPEAK to them.
You're looking for something that PULLS them in and gets them
to, at all costs, want to talk to you:
Here's how you get ready for the next assignment:
*Put yourself in their shoes first.
*Stop focusing on yourself and talk about them and their
struggles.
*Then, only then, can you position yourself as their problem
solver.
A good example of something that will PULL ideal clients in
is a set of compelling questions to which your ideal client
would answer YES for each and every question.
Examples of this are on the back of my business card and on my
website www.ClientAttraction.com
a>:
*Not attracting enough clients to your existing small business?
*Do you love what you do but haven't mastered that "marketing
thing" yet?
*Are your current clients not sending you enough referrals?
*Do you wish you could turn more prospects into paying clients?
*Do you sometimes feel like you're just pushing too hard?
The questions above were formulated based on what brand new
clients were coming to me for. Many of them used the above
topics as things they wanted to work on and resolve immediately
with my help. So, seeing that this was what was drawing clients
to me without much effort on my part (and they were very good
clients), I decided to put together a set of standard questions
that would begin to develop trust and credibility among other
prospects and suspects. What would yours be?
The key here is to focus on your Ideal Client's struggles and
hot buttons first. To get them into the pain just slightly,
so they realize their situation isn't as great as they'd like it
to be.
But mostly, the questions above will get your prospective
clients to feel like you REALLY understand their situation
and you've been helping people like them for a long, long time.
Once they feel that trust and see you can provide them with the
results they need, they'll be closer to picking up the phone
to call YOU.
Your Assignment:
What questions can you use to PULL prospects in, based on
the struggles, challenges and hot buttons they have?
Be sure the people reading the questions will answer
"yes" to all of them (instead of yes, no, yes, no) and you
keep it to no more than 6 or 7 of them, so you don't overwhelm
them in the process. Once you've written them all out, put them
on the back of your business card, on your home page, etc.
You'll get their attention with the questions, and
they'll be much more likely to read the rest of what you've got
to say, and if you continue to talk to them in terms of the
results they can expect from working with you, you're golden!
Just be ready for new clients...
That's just ONE of the many tools you can easily implement to
PULL clients in (and stop pushing so hard to fill your
practice). Wanna know all the tools I use myself and
thousands of my clients have used for the same purpose? Then
you'll probably want to either call me to investigate private
coaching, or look into the Client Attraction Home Study System