Use your "thank-you" page to generate extra sales.
The "thank-you" page as a ay to generate extra sales. This is
another technique that is easy to set up and can generate sales
for you for years to come.
When you are looking for ways to increase the sales from your
email promotions , it's important to think outside the box. You
could be losing easy sales.
Everybody talked about the importance of the subject line and
"From" address in any promotion you send , because these are the
very first elements your subscribers will see of any email you
send.
But what about the LAST thing your subscribers will see? They
click through from your email promotion to your web side, they
purchase your product ,and then want?
This is another promotional strategy -it's another easy way to
capture even MORE sales from your customers and push your
profits eve higher.
I am talking about the "thank-you" page - the page you should be
directing any customer to after they've either: a)opted into
your email list b)made a purchase from you.
Rather than leaving your customers high and dry on this page,
you should be presenting them with related offers and
opportunities.
Remember: A customers is MOST resistant to buying in the moments
before they decide to go ahead with they purchase. Their minds
are full of doubt.
Right AFTER they make a purchase , however, they feel much
better. They're excited to start making use of whatever it is
they 've just purchased, and all that stress they felt before
they made the purchase- sometimes referred to as "buying
resistance"-has disappeared. This is why people who have made
purchases from you in the past are likely to do so again in the
future - you've eliminated most of their buying resistance.
Yet the "thank-you" page of most web sites typically says
nothing more than "Thanks for you purchase. Click here to return
to my homepage"
This is huge mistake! Your "Thank-you" page should be directing
customers to related offers and opportunities.
If you sell upgrades or and-ons to the product that they've just
purchased, you should definitely be telling them about those
product at this point in the sales process.. After all, they've
just demonstrated their willingness to buy one of your
product... why not let them now about other products that you
thing they might need.