How to Increase Sales 100% in 9 Months or Less
We've all seen a few people that have made it really big in
sales. The problem is that is the extreme minority. In any
sales, commision only, position 95% of the sales force is at or
close to the poverty line. Yes, there are some positions that
start people off at $40, 50, even $60 thousand per year - but
they are not strictly commission and are usually reserved for
highly degreed and uniquely qualified people. What we are going
to address here is how to turn an average sales job, making
average earnings into a super satisfying, highly respectable,
and top earning profession.
Did you know that the top 5% of the sales force earns 75% of the
income? I would rather be in that group. They don't ever have to
worry about being laid off - something that the degreed non-full
commission people do.
Rule one. Mornings are for prospecting. I know, everyone is
afraid to call or thinks the customer might think you are
harrassing them - basically, get over it. If you don't call your
people then someone else will (previous customers, new
customers, friends, business associates - anyone you do business
with - hey it should be reciprocal - if I get my hair cut by the
same barber I expect him to tell all his clients that I sell XYZ
when appropriate, etc...). Morning hours should be reserved for
making appointments. Did you know that a fresh customer that you
have just met has a very low initial closing ratio - around 1%.
Referrals and appointments are around 50%. Which would you
rather spend your time with. Also, referrals and appointments,
on average pay much more, are easier to close, and they leave
great feedback scores - almost every sales profession is
starting to grade people on these all important customer
feedbacks.
Rule 2. Don't waste time. Ever see a group of sales people
circling the water cooler or coffee area? Do not join them. They
are usually commiserating on negative excuses for why they
aren't making enough money - the economy is bad, its been slow,
the product is too hard to sell, etc... Negativity will rub off
on you and it will kill your sales and you are then guaranteed
to be apart of the average 95% earning average or less income.
Get busy. Buy a day planner, take the time to learn to use it
properly, and plan your time to succeed. Make goals - use baby
steps - easily attainable goals - you will not fail this way
(the number one reason for failure with goals is making them too
big too fast - they are unattainable and we get quickly
depressed). But also don't get burned out. Prioritize your time.
Go to work to work, and then know when and how to take time off.
You will always do 10X better when you are fresh then when you
are tired and worn out. When I came back from even a small 2 day
weekend to the beach I would be so refreshed and ready that I
would easily sell more in the next week than I did the previous
month - always. Take little breaks once a month. Don't forget
your family and God should be number 1 in your life!
Rule 3. Be interesting and educate yourself. If you live in a
rural town where everyone knows everyone this is not as
important. But in big cities and suburbs you need to keep
abreast of the news. If you have the opportunity go to college.
Take a adult learning course. Read Business Week, Newsweek,
etc... They will keep you up to date on what is going on in the
world and give you subjects to talk about - common ground you
can more easily establish with your customers. The more you know
and the more common ground you have the easier it will be to
handle objections and other difficult moments. It will be easier
for the customer to see you as being on their side. It will be
easier to convert them to your friend(s) - this is very
important as friends will buy from you 90% of the time and be
your biggest source of referrals! It's simple. The bigger your
network of friends, the more successful you will be. Follow this
and you will become an order taker, not a hardworking,
underearning average salesperson. This idea has propelled people
to #1 in the country for everything from Car sales to Avon, to
pharmaceuticals and furniture.
Be genuinely interested in your customer and learn to listen -
God gave us two ears and one mouth for a reason. So we would
hear twice as often as we speak. Let the customer speak and tell
you what their needs are.
Complement them on something - this increases your odds of
making the sale 40%! Find some common ground - do they fish? are
they into dancing? Do they like the recent movies, etc... Even
if you don't make the sale write this one little tidbit on top
of their file. Then when you follow up with them you will have
common ground. When you see an article on something similar clip
it out and attach it to their file. Then next time you follow up
with them you will blow them away with the fact that you
remembered their interests and whats important to them - now,
they will come back and be less interested in bottem dollar and,
instead in buying from a friend who cares!
Surround yourself with positive successful people. In every
business you have circles of influence - be in the winners
circle. Even if you do have a bad day, which will happen, then
this new circle will help pick you up. Do not hang around at the
water cooler! If you aren't in sales, then its time for a job
chaange - you will never make more money, have more career
stability, and have more fun then in a successful sales
position. If you are in an ineffective sales organization then
move on and find a more succesful one - life is short don't
waste it. Remember your family and God are #1. Take time off -
small breaks are more conducive to success (long breaks can
create stagnation and lethargy. Use the afore mentioned rules
and you too can be in the top 5% of your profession earning 75%+
of the income! Then you will learn that the 1% of those 5% go on
to super stardom as they establish their own businesses (this is
how I started my various businesses - headlight cleaning and
restoration, TCA peels, skin peels, various patents, etc... - we
are the number 1 supplier in the world of all our products)- do
not do this until you have been in the top 5% for a while and
have a lot of success under your belt. When you become succesful
- remember to give back or pay it forward. Give to help those in
less desirable circumstance. Help those in need. It will make
you feel good and help the world be a better place. Be nice, and
learn to forgive and forget. Life is too short to hold grudges.
Learn to enjoy life and those around you - your life will be
more satisfying and have more meaning!
Good luck and I look forward to meeting you as a super
successful salesperson and entrepeneur in the near future!