Future business key element in sales
A challenge facing many businesses is how to maintain a constant
stream of customers in order to provide a regular cash flow.
One method is to choose a location that ensures a steady flow of
traffic past the door, creating a constant awareness of the
business. While position is important, it is not always possible
to afford or be lucky enough to occupy a prime location.
Another method is to advertise sales or other specials, which
are designed to bring customers, both new and existing, into the
store or business. While this method may prove successful in
increasing sales in the short-term, often the true ongoing value
of the sale is overlooked. That is, one of the desired outcomes
of the promotion should be in capturing the future business of
those customers.
Future business?
It is a commonly overlooked that a customer