Gimme a Break!

Remember, when you write your sales copy, that you are not a lecturer and your potential customer is not the audience. The three required building blocks of great sales copy are Introducing the product, Arguing why it is the best value or quality, and Proving your substantiations. This is a fact that will greatly increase the selling efficiency of any marketer who is clever enough to see the force of it. Everybody wants to know what they're buying, and there is a certain art to persuading them to conclude that yours is the product that they need. You need to mesmerize them with your lead in, introducing the answer to their problem. Offer the arguments that are already clicking in their head, and show them the proof that substantiates your argument. Too much information puts your potential client in the position of boredom and frustration. Don't talk them to Death, with too much data when making your sales pitch. Your are not in the business of writing a biography of your product and yourself (or the owner of the product), you are in the business of making the sale. Say it once, Say it clear and Move on! How many times do I have to hear about how your product does this or does that? Am I such a complete moron that I can't remember it from one paragraph to the next? I can't tell you how much I hate having to tread through countless piles of advertising manure telling me the same thing over and over, only changing the words. Pat yourself on the back, on your own time! That's how I feel when I visit a site looking for the information on their product. When I come across page after page of literature that often covers everything from the manufacturer's educational background and family life, to a full page (even pages) of testimonials, I start gasping for air. Time to escape! If the educational background or being from a family lifestyle is crucial to the credibility and quality of the product, keep it short and sweet. Otherwise, get off of it! I Don't Care! Testimonial Overkill. Recently, I was looking at a marketing program and by the time I got halfway through the testimonials, I had already had enough. So it was click and goodbye. Testimonials are an intricate part of sales, however you rarely need a full page of them to get the message across. Pick a few of your best, (preferably short) testimonials and use those. Set up a specific page for all of them, and give the reader the option of viewing them via a link. There's nothing earth shattering here, but considering the amount of times in the last few days, I had to wear my waders to bear yet another barrage of advertising refuge, I just had to write something down. So, try for the sake of your readers and your sales margin to keep it Strong, Simple and To The Point!