The Art of War, Google Cash and Affiliate Marketing

Frankly, yes. I am MORE than a little ticked that I shared this information with a few close friends and somehow it ended up the rave discussion on a popular forum. So people don't "get it wrong", here's the actual excerpt from the Adwords Black Book - not yet released, but it will be priced EXPENSIVE. What do I do? I turn lemons into lemonade. I give this one tactic to the masses as an eye-opener. I hope you're paying attention; this is the first shot in the revolution. The Internet is about to change. Tactic Five: Use Brand Names to Build Your Brand This is just brilliant and you can utilize this tactic in a number of ways. Your competition has spent a lot of money building their brand. People look for it. You may feel you're at a competitive disadvantage, but you're not. Not if you play your cards smart. Novice Internet marketers - or marketers who just must have the cash flow now - don't get in this part of the game. But they should, as soon as they can. I've watched a good friend of mine make many (MANY) tens of thousands of dollars (and build his customer list) by giving his own products away to people buying from his competitors. Before I go further, remember that my mind sees things from a more devious perspective. What I'm sharing wasn't his intention, nor how he saw it. He just knows, as a truly brilliant marketer, that the best offer gets the sale most of the time. He also doesn't view these people as competitors - but instead JV partners. But let's be frank on this whole affiliate marketing / JV partner thing. As goes the status quo here, these arrangements are usually much better for the person with the product to sell than they are for those selling. I don't care what the commission is. In fact, the higher the commission the MORE you ought to know the rewards are great for the product owner. This depends on the market, of course, but if a company is running a good operation at least 33% of customers will buy at least one more product with them. Many will buy repeatedly. One affiliate product that I promote pays me a $30 commission per sale. That's about 20%, which happens to be on the top end of this entire niche. Well, 35% of their customers buy from them again in the future, not to mention the value of the customer when mailing joint venture deals. But get this - their average customers will buy over $600 worth of product directly from that company (good for them - they do their business well). But, my 20% commission suddenly becomes a 1.5% commission on the REAL value of that customer. That sucks. So you've got to play this game to your advantage (because they sure are). And that even goes beyond a name squeeze. You have to do what you can to get those names and email addresses of the people who actually buy from your competitor. How do you do that? You offer a sweat deal of a bonus, that's how. You literally give away a product - a physical product of real value. No crappy, cheap downloadable ebooks - that just doesn't work. You tell that person, "Buy through my affiliate link, then come back to my site and fill out this form - which requests name and physical address - and I will MAIL you this fabulous bonus worth as much as what you just bought." Holy smokes, isn't that expensive? Isn't it more expensive to send a good customer off to someone else for 30 bucks? You and I should be the one's selling that additional $440 worth of product and keeping the profits. Stop playing the fool; take this additional step and start building YOUR business - even if it means offering a free bonus to people for buying from your competition!