The Rapidly Expanding Market of Subliminal Messaging
The numbers of consumers buying into products that contain
subliminal messaging, such as audio tapes, DVD's and videos',
and even the newest software products, are on the increase.
I was intrigued at the reason why? Can so called 'normal' people
really buy into some phenomenon and have it change their life so
simply, and how on earth does it work? If things like this
really did work, then why do people still have issues with their
weight or with being successful. I would have thought this be
dictated by fate rather than some kind of fascinating product
that claims to 'improve your way of life'.
So I looked into it and wanted to share some of my findings with
the rest of the world, exclusive of the jargon that so many
people have phased me with!
This all started in the 1950's, with advertising firms using
psychology within their advertising. Consumers were blissfully
unaware until 1957 when research took place, and the results
were made public by the media hype. The study showed 'invisible'
messages to unwitting film watchers in America to persuade them
to make purchases that they had not intended to make, namely
popcorn and coke from the cinema's snack section.
Images and signals shown were not noticed by the movie goers,
because the study claimed to bypass the 'conscious' mind and use
messages flickering so fast that they were only audible to the
subconscious mind. The results were pretty phenomenal, when
sales of coke and popcorn increased and the cinema stocks ran
out greater interest was generated. Something that began as
'motivational research' proved to be a great success and
marketing companies invested in ways to channel this technology
to everyday consumers.
Arguments followed, and research continues even today regarding
subliminal perception. You could agree that the 1957 research
proved that subliminal messaging does work, but you could
disagree that it proves that any kind of subliminal message
works. Indeed strict controls are required in testing, and
subsequent tests using different forms of subliminal stimulus
have been inconclusive or fail to show any effects.
Different forms of subliminal stimulus have been around for
years, that tell us we can alter our lives and change that one
habit that plagues us on a daily basis - be it lack of
confidence, lack of sex drive, negative thinking etc. We have
seen subliminal messaging being promoted as a self-development
tool, and we can buy them all over the place in the form of a
book, audio tape, video or more recently the form of software.
Of all the forms of subliminal self help available the fastest
growing and one I found most viable is subliminal software.
Purely because more and more of us are spending greater portions
of our day in front of a PC for work or play.
Also in order for the subliminal altering of one's perception to
occur their concentration must be squarely gazed in the
direction that the stimuli is occurring. Also The observer must
be able to understand the messages without having to pause and
think about them. Hence it is vital messages are in a language
or lingo that people can relate to and quickly absorb. This is
why software is growing choice because you can custom make
messages in words and language that you understand.
There is no shortage of subliminal software out there with two
of the more popular and prominent software packages being
Subliminal PC and Brain Bullet. How these two companies drive
their product is by offering users the chance to affect their
lives positively in the ways they want to improve all while
devoting no extra time than what you already use in everyday PC
use. To me, this seemed like the method that seemed a little
more like it might work, if simply because so many of us work on
our PC and concentrate on that alone without so many of the
daily distractions we get when we are not working.
It would seem that in our increasingly time deprived lives we
can make more productive use of time we have already committed
to and little by little erode our personal weaknesses and
bolster our collective strengths. I did not, however, delve any
deeper into this and would always encourage those seeking
self-help to research any products before thinking about buying
them.