This Privacy Stuff is Really Bugging Me!
There is a nasty little privacy parasite loose on your computer.
You get it by visiting web sites with "bugs" on them. Typically
served by ad tracking, affiliate tracking and even email
tracking companies to measure the effectiveness of their ads,
track their visitors and find out when you open their email. Web
bugs are tiny, invisible 1 pixel by 1 pixel graphic files that
notify a third party web site when a page, an ad or an email is
viewed.
Now if you've joined an affiliate program through any of the
major affiliate tracking companies, you have probably even put
these bugs on your own pages without knowing what you've done.
They come in the HTML code you are given to paste into your page
by Commission Junction or LinkShare or BeFree networks and
LinkExchange to track your visitors so you can be paid your
affiliate commissions.
You'll see on the link code something like this
This is actually the WebSite101 code for our affiliate link to
eHealthInsurance.com and is required by their affiliate program.
This is a "good" use of web bugs to track commission payments to
affiliates. It allows the host to track exactly what web page
was visited by the surfer and when so that affiliate links can
be tracked from their source.
The "bad" bugs are those used by ad servers to track which
advertisements are viewed by surfers and combine it with other
information stored about that surfer at other web sites. There
are bugs included in HTML email -- those messages that include
graphics, fonts and page color in the messages -- to see when
the email was opened and can even tell where on your hard drive
that email is stored, when it was viewed, how long it was open
and if the links are clicked on.
"Bad" bugs are used by nefarious sites to collect information
from your hard drive and pass it back to their server without
your knowledge. This is done in combination with cookies to send
information about your surfing habits to third parties, also
without your knowledge. For more about cookies visit:
http://WebSite101.com/Privacy_issues.html#cookies
Some of these nasty little critters can even be used from web
pages or within your email to install "executable bugs," which
can install a file onto your hard drive to collect information
whenever you are online. For example, one such bug can scan a
hard drive to send information on every document that contains
the word "financial."
More on Web Bugs . . .
http://news.cnet.com/news/0-1005-200-5008849.html
Fortunately there is a new software available for Windows users
called
Bugnosis which is
provided as freeware by the
Privacy
Foundation.
The software is designed as a browser plug-in to notify you when
a page you visit is a security risk, or simply if the page
contains web bugs. They are working on a version that will
notify you of bugs in your email.
Call the exterminator honey, we've got bugs in the PC!