Why A Simple Counter is Never Enough for Your Website
A simple website stats counter is not enough if you are really
interested in finding out information about your traffic.
Certainly, a simple web counter will tell you how many people
have visited your site, but that is it. If you are trying to
gain real information, you will need to have a web counter that
does more than just count. Read the following reasons why you
need more than a simple counter for your website.
Reason #1 - Time
A simple counter tells you how many visitors you have had in
total. This is interesting information, but it is really not
helpful overall. You also want to know what time people are
visiting your sites, whether it is at night, on weekends, in the
morning, and to know in general when your web pages are
experiencing traffic and when they are not. Also, you want to
know if these are new visitors or return visitors, a simple
counter is not going to provide you with that information.
Reason #2 - Where Your Traffic Comes From
Another reason a simple site traffic counter is not enough is
because you want to know where your traffic is coming from. For
instance, if all your traffic is coming from Google and
AltaVista then you might consider marketing to other search
engines as well to get more traffic. Also, are people responding
to e-mails, affiliate programs, or other types of advertisement
to get to your site? All of this information will help you
create a better site and make more money.
Reason #3 - Who Your Visitors Are
A simple counter is not going to tell you who your visitors are
or how they found you. This is really important information
because it lets you know what marketing techniques are working
for you or not. You want to know what keywords are used to find
your website, what links are being clicked on to bring you more
traffic, what search engines are being used, and all the
detailed information that helps guide you in your future
marketing campaign. As you can see, a simple counter is not
enough if you are interested in making the most of your
marketing and your business.
Reason #4 - Equipment
This might not seem like an important thing to know, but it
really is. With a professional counter you will be able to know
which browsers and equipment, including screen sizes that the
majority of your traffic is using. When you know this
information you will better be able to design your website to
reflect your customers