No More Holiday Blues
I have always wondered why Chris Isaac wrote the song, "Blue
Hotel." Perhaps he was on a trip somewhere and there was no room
in the plush Five Star, so he opted for the reasonably priced
hotel. The room ended up costing a fortune, the place was
understaffed, and no one bothered to vacuum the carpet or notice
he was there. After this thoroughly miserable experience, he
wrote this song, which became a hit based purely on the fact
that so many people related!
Turn of Times
Unfortunately, hotels are no longer the genteel places they
used to be. No longer do they conjure up thoughts of comfort,
smiles-on-arrival, good service and delicious food. For nearly a
decade now, people have steered clear of hotels and occupancy
has dropped dramatically. With so many people in the hotel
industry getting it wrong. The boutique hotel seems to be
getting it right! Boutique hotels differentiate themselves from
larger chain/branded hotels and motels by providing personalised
level accommodation and services/ facilities.
The term "boutique hotel" originates in North America and
describes an intimate, usually luxurious or quirky hotel
environment. Typically, boutique hotels are styled in a themed,
tasteful and/or aspirational manner. Although usually
considerably smaller than a mainstream hotel, ranging from 3 to
100 guest rooms, boutique hotels are fitted with telephony and
internet services, air-conditioning, honesty bars and often
cable/pay TV. Hotel staff is often available on a 24-hour basis.
Many boutique hotels have on-site dining facilities, and the
majority offer bars and lounges, which may also be open to the
public. Examples now exist worldwide, which include exotic
locations like South Africa.
The Boutique Critique
What makes one hotel a boutique while another is not? There are
several factors to bear in mind. One is size. The maximum number
of rooms allowable for a boutique hotel is generally one hundred.
Personal service generally distinguishes the small independent
hotel from the large chains; it is important to evaluate the
areas of guest interaction and the impact of the ambience.
Personally greeting guests in a warm, efficient manner as
opposed to them wandering around aimlessly on the 55th floor is
the great plus of a boutique hotel. The intimacy of the space
allows for the personal touch and your professionalism in
handling guests can be taken to another level.
The right atmosphere is a major contributing factor to the
success of a boutique hotel; d