Quality is what brochures are made of
A professional quality brochure can attract interest to any
business, organization, or cause. On the other hand, a poor
quality brochure invites readers' criticism or scorn. Your
brochure has a single shot at representing your interests to the
public at large.
That is why it is so important to use a top-notch print piece
for your office, as a mailer, or in various locations throughout
the community.
When preparing your brochure for print, make sure it has a clear
format, design, and layout. This will give the printer a
well-organized document for easy reproduction. Write readable
text, use an easy-to-read font style and size, and provide
generous margins.
A sloppy print piece will be difficult to manage, and it may
require several layouts until both the company and printer are
satisfied.
You will need to find a reliable printer before the project is
ready for duplication. Start with the yellow pages.
Check out various ads, and call for estimates. You might want to
visit the print shop for an idea of how organized, clean, and
busy it is. Ask to see samples of print jobs or obtain contact
information for references.
If you know of printers in the neighborhood, stop in and
introduce yourself. You also can get a word-of-mouth
recommendation from someone who has received satisfactory or
excellent print work. Browse the Internet for quality print
work, as well. You may have to email or fax a master copy for
duplication, but copies can then be returned by mail, saving you
transportation costs and time. Of course, you probably will have
to pay mailing costs, but these may be cheaper than fuel
expenses. Give the printer enough time to prepare the order and
make any necessary adjustments before the final deadline of your
brochure project.
Always get a written estimate up front, keeping in mind that
slight adjustments may be necessary, depending on how the job
goes. After the brochures have been printed, count them to be
sure you get the correct number.
Examine print type to check for smudges or fading. Look at the
margins on each one, unless you have a huge order, to ensure
that they are even and consistent. If the printer also folded or
trimmed your brochures, look for uneven edges.
If the job comes back in acceptable format, keep the printer's
contact information on hand for future jobs or referrals.
But if you experience problems with the way your brochure turns
out, and if the printer does not work willingly with you to
resolve these problems, take his or her name off the Rolodex and
start looking for another one.
For comments and inquiries about the article visit
http://www.losangelesprintingservice.com