Font tips
The fonts used in a publication affect not only its appearance,
but also its commercial printing cost. This is most applicable
for those who have already set a specific budget for a printing
job. Your publication need not suffer because of this factor.
You only have to know some of the ways to make it work out
according to what you intend it to be.
When choosing the right font for your publication, take note of
the following useful tips.
Reduce your file size before handoff. Before you save your final
publication, ask your printing service if they have any of the
fonts that you used in your publication installed in their
computer.
If they do have them, you can choose not to embed the fonts that
they have when you save your files for your printing service.
This reduces the size of your handoff files.
Use true type fonts Although you can use either TrueType fonts
or PostScript fonts in your publication, it is best to use only
TrueType fonts for two reasons:
1. Microsoft Publisher can embed TrueType fonts in your
publication, but not PostScript fonts or other non-TrueType
fonts. If you use non-TrueType fonts, you will need to make sure
your printer has those fonts, or you need to provide fonts along
with your publication.
2. If you use TrueType fonts, your printing service can use all
of Publisher's advanced features, such as trapping, to prepare
your publication for final printing.
Try to use fonts instead of styles. Use only the fonts installed
on your computer instead of formatting fonts with styles, such
as Italic or Bold. That is, before you make text bold, check to
see whether the bold version of that font is installed on your
computer, and use it instead.
Choose and use only high-quality fonts. High-quality fonts
provide additional information to printing devices, such as
imagesetters. This improves the appearance of text in your
printed publication. Use only a few fonts. Limiting the number
of fonts ensures faster printing and a cleaner publication.
Remove unnecessary objects. Remove text and graphics from the
scratch area before you save your files for your printing
service. This makes it easier for your commercial printing
service to work with your files.
The type of font you will be using will mean the difference
between having to pay over the required budget and paying less
for quality work done.
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