Choosing the Best Catalog Printing Methods
Catalogs are characteristically presented or processed in many
special ways. Catalog printing depends upon the ease of use of
the materials and equipments for use. It can also be based upon
the reassurance and easiness of the printer and the customer as
well.
The first is the Web Press which is the kind of offset press
that utilizes rolls of paper slightly than making use of sheets
of paper. This type of printing is very suitable in many types
of printing categories. Web Press is separated into two types
such as the heat-set and the cold-set.
The heat-set Web Press is most commonly used in magazine types
of printing. This is said to be the standard catalog printing
method. This method is controlled by a heating unit which is
responsible for drying the printed ink when it is released and
spread on paper. This type of press is capable of printing at
high speeds.
The cold-set press does not have a heating unit so the printed
ink must dry obviously by air. This printing is limited to
uncoated paper and surfaces. This allows only printing on
uncoated paper since it does not have any heating unit to let
the inks dry.
The Sheet-Fed-Press is a method which follows the traditional
press printing. But among the three press methods, this type is
the finest and the sharpest when it comes to catalog printing.
The great advantage is that this can print on wider formats of
paper.
Catalogs play an important role in marketing products. Users and
customers are well clued-up about what your products look like
even without touching or seeing the actual product. Purchasing
is easy because order forms are orderly and easy to fill up.
Catalogs go through a lot of processes and furbishing that is
why they look very presentable. First things come first and that
is quality. A catalog should look as fine as it gets. Catalogs
should be very informative and have a strong impression so that
it will attract your customers and give them the finest images.
Keeping standard designs and layouts is very effective. If you
have come up with a design that customers like, you should
maintain that as your consistent design. Use effective add-ons
like logos and the catchy stuffs.
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