Rethinking your web site design
People fail to understand just how important web site design is
to the online image that they want to project. Having a great
product does not mean everything will work out successfully.
In order to achieve success online, one must have both wonderful
products or services and a great design. People can be
judgmental. If the web site looks unprofessional, they will
think that what that site offers is inferior too.
Here are some tips to make sure your site does not express your
business the wrong way:
1. Forget banners. Using a banner is like saying you are a
newcomer. You should know that banner programs are oftentimes
worthless especially if you are just starting out. Avoid the
temptation of using every banner program you can get your hands
on.
2. Clean and organized site, not "busy". Do not make your site
frustratingly busy. What do you feel when you visit a site that
is full of animated pictures, fluorescent texts and colors,
crowded pictures and huge texts? You hit the "back" button,
don't you? Do not make your visitors do the same.
3. Clipart galore. Clipart and clipart-like graphics are totally
unprofessional. They seem to tell your visitors not to buy or
use your product. Make your own graphics. Take the time to learn
how to make them on your own using some helpful programs that
are available. Try Photoshop.
4. Do not talk about you. Even if you have many wonderful things
to say about yourself, no one really wants to hear you. Sorry
but that is a common knowledge. Instead of talking about
yourself, talk about how you can help them and the benefits that
you are providing. Focus on them instead of yourself.
5. Test browsers. Look at your site with every type of browser
because there are no standards yet on the internet. This
basically means that every web browser interprets code
differently. One can display your page awfully while on another
it will look perfect. You might never discover that you are
making large percentage of your readers run away because your
site looks terrible in their browser. All this because you have
not tested the browsers yourself.
To be able to be successful is to have a good marketing strategy
on how you can get visitors, make them read all that you have to
say and make them want to go back for more.
This is what web site success is all about.
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