How To Make Sure Your Visitors Read What You Write!

How To Make Sure Your Visitors Read What You Write! - A Lesson From Journalism 101

When most people open a newspaper, they look for the most interesting, bold and colourful images on the page. There is no time to read a whole newspaper from cover to cover, just as there is no time to read every single word on a web page, especially if it is really full of text. Readers today are generally referred to as "scanners" because that is what they do. They scan the page looking for the most interesting item on the page, which often makes the contents obsolete. This is a great difficulty for people in the content industry because it means that we have to write sensational, catchy and often clich