Printing offline
Many people still prefer the traditional print advertisements to
web ads in order to promote their products, business and
services. The fact that not all people have access to the web is
what makes print ads to be used and appreciated up to now.
Another reason for this choice is that it is most favorable for
short-term marketing plan and strategy.
Is it the contents and the designs that make print ads
successful? Or the way it is printed using all the modern
printing technologies? There are several other things to
remember if you are planning to have a print ad of your own.
Taking advantage of the small space. Overcrowding all the space
with information and even graphic design is not a wise thing to
do. Consider white space. Leaving enough space in them would
eventually help the readers be led to the important information
that you wish to convey.
More art and illustrations. It is a common fact that print ads
with large photos and drawings get more readership than those
with fewer or smaller ones and none at all. It is important to
note that readers can appreciate and understand pictures more
when put together with the writings and texts.
Putting more visuals than words. Readers do not initially read
your ad upon seeing them. Chances are they would look at the
pictures first before deciding if they would want to read about
them later on. At least half of the entire ad should be reserved
for illustrations so that the attention of the people can be
taken rather quickly.
Be in the readers' perspective. Knowing what your readers wanted
and needed to read about is knowing what to write about in your
print ad. This way you can plan strategically the writing style
and techniques you will use in order to ensure more readership
pf your print ads.
Typography is an important key. In order to have an effective
communication with your readers, typography is one important
consideration. You would not want to have your readers get the
wrong idea. Or lead them into something rather than the message
you wish to relay.
To top this all of, in order for a print ad to be successful,
there should be a single great idea on top of the many good
ideas that you have. There is a big difference between these two
and the above-mentioned factors can definitely mean success.
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