Color Magic - can increase revenue of your website
Maximum users are using search engines to find stuff in web
world. Imagine, you want information about digital camera and
you find websites from search engines, you have hundreds of
websites lists on your computer screen, and your surf websites
one by one. Did you think which parameters of the web sites
attract you.
Web Site Color is one of them.
Color is important parameters for website, if your website has
nice color combination with respect to website subject, you will
win the heart of your valuable user in first 3 second. Survey
says colors give the psychological effect on user's mind, which
user can feel but most of them are unable to understand.
Sometimes, color combination of web site is headache for web
designer, because every website have different subject, many web
designers and clients don't know which colors of the web site
gives them maximum benefits.
In this article, I am going to explain the colors theory and
application of the colors for web media,
Blue : Trust, Belonging, Cool, Royal, Peace, Tranquility, Calm,
Stability, Harmony, Unity, Truth, Confidence, Conservatism,
Security, Cleanliness, Loyalty, Sky, Water, Cold, Technology,
Reliability,
:: In China, blue color is associated with immortality. :: In
Colombia, blue is associated with soap. :: For Hindus blue is
associated with Krishna. :: For Jews, blue symbolizes holiness.
:: In the Middle East blue is a protective color.
Red : Excitement, Strength, Sex, Passion, Speed, Danger, Energy,
Warm, Love, Valentines, Desire, Speed, Strength, Violence,
Anger, Emergency, Exit Signs, Stop signs, Blood
:: In China red color is associated with celebration and luck,
used in many cultural ceremonies that range from funerals to
weddings. :: In India red is the color of purity (used in
wedding outfits).
Red color can attract the maximum users; use this color on
banners maximum to get the maximum hit on the banner.
Green: Nature, Fresh, Cool, Growth, Abundance, Environment,
Health, Good Luck, Renewal, Youth, Vigor, Spring, Generosity,
Fertility, Jealousy, Inexperience, Envy, Misfortune.
:: Its cool quality soothes, calms, and has great healing
powers. It is often worn in operating rooms by surgeons. It
gives the pleasant effect on mind. :: In France studies have
indicated green is not a good color choice for packaging either.
:: In Ireland green has religious significance (Catholic). :: In
some tropical countries green is associated with danger.
White: Peace, Pure, Virginal, Clean, Youthful, Mild, Reverence,
Simplicity, Cleanliness, Peace, Humility, Precision, Innocence,
Youth, Birth, Winter, Snow, Good, Sterility, Marriage.
:: White is what we see when all colors come together in perfect
balance. :: In Japan, white carnations signify death. :: In
eastern cultures white symbolizes coldness and sterility. White
is the best back ground color for the web pages, easy to read
the text on the white background, most users prefer white color
as background color in website.
Black: Sophistication, Elegant, Seductive, Mystery, Power,
Sexuality, Sophistication, Formality, Elegance, Wealth, Mystery,
Fear, Evil, Anonymity, Unhappiness, Depth, Style, Evil, Sadness,
Remorse, Anger, Underground, Mourning and Death.
Yellow: Warmth, Sunshine, Cheer, Happiness, Joy, Happiness,
Optimism, Idealism, Imagination, Hope, Summer, Gold, Philosophy,
Dishonesty, Cowardice, Betrayal, Jealousy, Covetousness, Deceit,
Illness, Hazard, Spirituality, Inspiration. Orange: Playfulness,
Warmth, Energy, Vibrant, Balance, Warmth, Enthusiasm, Vibrancy,
Flamboyancy
Orange color demands attention of users, use orange color
maximum where you want attention, like sign up buttons, banners
and in ecommerce website, it gives the best result in sell of
the products.
Purple: Royal, Spirituality, Dignity, Royalty, Spirituality,
Nobility, Ceremony, Mystery, Transformation, Wisdom,
Enlightenment, Cruelty, Arrogance, Mourning. Purple is
considered an exotic color.
Pink: Soft, Sweet, Nurture, Security, Feminine
Gold: Prestige, Expensive, Elite.
Gray (silver): Prestige, Cold, Scientific.
Quick Tips:
:: Use color combination with respect to subject of the site ::
User bright colors for banners :: Use Red, Orange color for
buttons like Sign up, Login, Buy :: Use White color as
background color for information websites :: Whenever you
confused with color combination while designing website layout,
use Hue & Saturation option ( Ctrl + U in Photoshop ) to get new
colors :: Don't use bright & Black colors for business websites.
Feel free to forward, reprint, distribute, use for ezines,
newsletters, websites as long as no changes are made and the
byline, copyright, and this resource box is included.