The thing with mailing postcards is...
Promotions being a necessity, what can you do to make direct
mailing postcards be a hit and spell big bucks for you?
A good mailing list to start with. Many companies are renting
out a mailing list that targets the specific industry that
mailers wanted to be their prospected clients. However, these
rentals do not come cheap, which is basically bad news to small
business companies. The solution? Make your own mailing list.
There are directories you can browse through and look for your
probable mailing list target. Ask help from your friends,
especially those who have businesses of their own, for names you
can check on to. But before putting names on your list, ask
yourself if these persons would be interested in what you are
offering. If not, keep them off the list!
Let people know you are still alive. If possible do it over and
over again just so the message will get through them. Frequency
in sending out your cards is the key. People hearing from you
quite often makes them keep you in mind always. Do not worry
about their thrash being full of your cards, just as long as
they see them while throwing other dirt away, that