Marking Your Spot in Cyberspace. - 3 Keys To Making Your Site
Memorable!
As significate as landing on the moon was, your spot in
cyberspace can be just as memorable. I find that the better
looking and working a site is then the more it makes me want to
come back and use it. When a person first lands on your website
they need to be amazed at not only the design but the content
and what you offer. Each part of your website should leave a
mark in the visitors mind and make them want to stop in every
time they jump online. Just same way you want to stop in at the
local shops down the street, your website should pull and draw
users in.
I know, I know. The question has just popped into your head. How
do You Make Your Site Draw Visitors In? Good Question. Let me
know when you have the answer(as I head towards the exit). Ok, I
am not going to leave you high and dry like that. I like you and
am going to try to help you out. I know, I am a nice guy.
Well there are a few ways to do this. To make a great site I
believe there are three main keys.
1. Your Design. 2. Your Content. 3. How Your Site Works
No you might have all three keys already, which is great for you
but bad for me as you are probably going to stop reading any
second now. For the rest of you who stuck with me you probably
have at least One of the Three Keys above. The other two aren't
that hard to get.
The reason I list these keys above in the order I did is because
this is how a visitor is going to evaluate your website. First
they will see the design before anything(including the content
or how the site works). So you must make sure the design is
fluid, has a good color combination as well as the text is easy
to read. Also make sure the navigation is easy to reach(unless
you don't want them to check out any other parts of your site).
Once the design pulls them in then they will be looking at your
content to see if it interests them. It probably does as if it
didn't they likely wouldn't have came to your website in the
first place. Keeping your content updated will help keep their
interest and will make them start clicking around your site.
This is what you want them to do and is especially important if
you have a store on your website. The longer they stay on your
site the better chance you have of them engaging in on
activities (such as a message board) or purchasing from your
store.
Now you can see how these two things line up for the last part.
If your site doesn't work properly then the first two
keys(design and content) will be for absolutely nothing. If your
subpages don't load quickly, if links don't work and if errors
pop up all over the site then you are going to be in big
trouble. Visitors will leave your site quicker then a speeding
bullet. So make sure your site works properly.
Remember having a great design, content and a site that works is
very easy. The tricky part is getting visitors to your website,
so once you get them there you definitely don't want to loose
them. Cause if they leave all your effort will have been for
not.