Why is a Logo so Important to Your Business?
Well, a logo for your business. Why is it important? Does it
matter what it looks like? Is Yours Professional?
These are some good questions to ask when you are considering to
get a logo design or already have a logo for your business. See
a logo speaks volume about your company, it right off the bat
tells your "future possible client" if you are reliable and
instils trust in them. Although how good your service is
matters, how you present your company is what will win you their
trust and in the end win them as a client.
Even though in the end of everything, how good your service is
will decide on if you are successful. The image of your company
tells alot in a little way. Your logo says to clients a few
different things:
1. Are these guys professional?
2. Do they seem to care about their business(which in turns
means do you care about your clients)?
3. Do they seem to know what they are doing?
4. Does their business seem to be one I can trust to do the job
right?
What makes a good logo you may ask? Well it comes down to a few
things. Design, Colors and if it gives Your Business a clear
Professional Image.
The design can differ from something as simple as the Microsoft
text to represent your business, something as unique and
colorful as the ebay logo or a symbol such as the GE(general
electric) symbol. What makes the design so important is that it
creates an image, that when seen is unique to your business and
makes clients recognize your company automatically. As seen in
the examples of the Microsoft, eBay or GE logos, the design can
be simple or complex, just as long as it is unique.
Colors are an important factor in representing what business you
are in. If you are in Finances or Banking you mainly see colors
such as blue, green, black and sometimes gold. Although all
colors can be used, in a way certain colors are associated
better with different industries. Just look at fast food and
junk food, they tend to go with brighter blues, reds, yellows
and oranges which seems to make you want to eat more(hmmmm).
A professional image can be as simple as just a text logo with a
different color letter in it to give it uniqueness, or a logo
with a symbol to represent the company. Making it professional
is what is important. The quality(meaning the texture of the
logo is important) such as smooth curves and smooth text, all
add to the quality of the logo. Having jagged edges or
un-readable text can really hurt the quality of the logo which
in turns can be negative to the image of the business.
So remember when purchasing a logo to keep it clean and clear,
make it unique to your business and keep it professional!