Branding in printing
When you encounter the term branding in printing, the logos,
designs and styles that are inherent are the first things that
come to mind. Branding, if you dig deeper are not just these
things. A more concrete definition of branding is the response
that people have when they think about your business or company.
The response may be in terms of emotional or intellectual
aspect, depending on how the readers perceive them. Both ways,
branding is the strong and consistent message that you impart
and get through to the people.
Why is branding so important? It brings customer loyalty. If
they have used your services, they will remember you for sure
the next time they might be in need of something. Also they will
be able to tell friends about you. In some cases, the logos and
designs that the company has are the ones that stick most in
their minds. If they do not remember other facts about you,
chances are they will remember the logo and maybe even the
colors in your printing designs. Understanding the customer