Color Scheme for Your Website?
Yes, in a world that is obsessed with makeover madness, even
your website needs to follow specific color guidelines when
picking out "what it will wear". The colors you use when
designing your website tell an awful lot about your business,
though you may not know it.
I had this problem myself. I loved my website, it was so cool
looking. I had a red, black and white color scheme, and it
matched all of the material I sent to meeting planners. They
were my colors and I fought changing them.
That is, until I paid $640.00 an hour for Corey Rudl, arguably
the most successful small business marketer on the Internet, to
critique me. That may sound like an absurd amount of money to
pay for a consultation, but Corey is the best, and he definitely
came through. Corey told me point blank, my website says "I am
trying to sell you something".
That is not the look I was going for. I wanted my customers to
be at ease on my site.
Corey taught me that colors that make people feel comfortable
are those that they are used to seeing. So, I toned down my
harsh (but still cool) colors and replaced them with gray and
blue. I did this because some people are still new to the
computer and the Internet. They are tentative with new sites and
many haven