Search Engine Optimization (SEO) - Boost Your Website Traffic
Search Engine Optimization (SEO) - Boost Your Website
Traffic
Search engines bring more than 80 percent of the traffic for
small to medium websites. This tells exactly how important it is
for small and medium websites to optimize their web structure
and pages for search engines. Optimization of your website for
search engine includes many aspects: website content, keywords,
URL, meta-tag, back links, etc. Let's explain it one by one.
Select the right keywords. You can pay a visit to your
competitors' websites (only those with top-ranked search engine
placements). Through analyzing their web contents and meta tags,
you can easily find out the keywords they are using. Overture
keywords selection tool can also provide you valuable
information. Open your favorite browser, enter
http://inventory.overture.com/d/searchinventory/suggestion/,
type in the search box your keywords or phrases and see how many
times they were searched last month. Select those with high
search frequency. Google also has a similar keyword selection
tool at https://adwords.google.com/select/KeywordSandbox. You
can have a try of both of them and balance the search results.
Target your web site content at selected keywords. After
finalizing the keywords, you can now build up your web pages
with them. But, be careful, don't overuse any keywords on your
web pages. Overuse of keywords may make search engine spiders
think you are spamming and get your website banned. How can I
judge overuse or not? Go to http://www.gorank.com/seotools/ to
have a check of your keywords density, make sure it is within a
reasonable range.
Make search engine friendly URLs. Although some of the
search engines can follow all dynamic URLs, like
http://www.scriptmenu.com/detail.php?id=25257, some of them
still prefer static URLs ended with html, htm, etc. To make
search engine friendly URLs, you can create real static pages,
but you don't have to. The web server URL rewrite engine can
make this job much easier by reinterpreting the URLs before
getting actual pages. If you need more help or tips on how to
implement URL rewrite model, follow the link
http://www.scriptmenu.com/detail_24379.html and get a tutorial.
Get quality backward links to your page. Although
keywords optimization of your web pages can improve
significantly your search engine placement, it is still far from
sufficient to get your pages top ranked. You have to get some
quality backward links to your websites. You need at least 35
quality back links to make google going to your web site and
take a look at you. You can get these quality links by
submitting your site to high-ranked web site directories or by
writing some quality articles and then submitting them to the
high-ranked online article archives. Many other ways exist, but
remember, only backward links from quality web sites count.
Websites poorly indexed or with very low search engine ranking
have no value to you.
Keep on improving your website. By keyword optimization,
URL optimization and quality backward URLs, your website should
have gotten remarkable search engine placement. However, the
placement is not static, you competitors are optimizing their
websites and trying to kick you out of your current position. To
maintain a good search engine ranking, you have to keep on
improving your website. Keep on optimizing your website
navigation, content and structure. Keep on getting more quality
links from top-rated sites.... The battle for top search engine
positions will never end. Good luck, :-)