Linkihg - This is it!
Linking - This Is It ! Well I find it time to speak again about
linking as I have a couple of times in the past two years. I
think I have gone the cycle and I think I have arrived. What do
we want linking to do for us and what can linking actually do
for us? Well we want it to get us traffic. Most of us think it
can get us traffic two ways. One way we hope to get traffic is
by making the search engines think we are good because of all
the links to us. We are hoping that will rank us higher in those
search engines. All the SEO companies want to help us be on the
FIRST PAGE of Google. Well with the billions of websites now and
all the keywords maxed out - can we all be on the first or
second page? Of course not! So, how much does it really matter
where you rank in Google? Let me give you an example provided by
David Notestine from Zeus link management programming. He will
provide server logs to back up stats that show: - they get
6000000 hits per month for Zeus - about 20 of those hits are
from search engines - about 3 percent result from paid adwords
(not profitable he says) - the remainder are from hits from
links on other websites What should we really expect from our
linking strategy. Let's get hits from links on other sites.
Forget that other stuff about pleasing the Google Gods! So why
don't we all help each other with good linking practices? If you
are going to link to me so that others can find my site, why in
the hell don't you make it easy for those visitors to go from
your home page to your link index? WHERE IS THE DAM Text to
click on for links? If I can't find it to verify my link, then I
know damn well that your site visitors won't find it or even
look for it if it's that hard to find. As you can see, this
really irks me. Secondly, for your link site to be useful to me,
visitors need to find me or my product in that huge directory
that we all are trying to develop. The best way to make it easy
for searchers to find a link to a website or product is with a
"search utility" installed and kept current on the page of that
big link directory. Visitors can then search for a product, name
or contact and get easy and immediate results. The difference we
see here is that a few little things like this will make linking
work the way it should for ALL of us and not for just ten or
twenty websites!