How to Choose the Autoresponder Right for Your Business?
Let's give a definition to autoresponder first. So, what is an
autoresponder? Think of it as a 'fax on demand' service. When a
customer sends an e-mail to the autoresponder address, this
smart 'robot' sends back an e-mail response, usually informative
letter.
You can set up hundreds of autoresponders. You can use them
literally for anything you can think of, including customer
support, new product offers, ezine broadcasts and a whole lot
more...
Autoresponders can save you a lot of your hard earned dollars.
They can be your best marketing tool, therefore, it is important
to have a reliable service under hand. There are quite a few
autoresponder services around that you might consider using.
But before you do so, I want you to read the following tips that
will help you to choose the right service for you. The following
features are the basic ones that would be worth your attention.
Personalized messages
Sending personalized messages is a powerful way to improve your
customer loyalty, which will then result in better response
rate, and better response rate leads to more sales. So, make
sure you can do that.
Unlimited followup messages
Even if you don't have a big subscriber list at the moment, your
list will grow along with your business. So, you should look for
autoresponder service that has unlimited followup messages
feature included in the account.
In other words, you should be able to broadcast unlimited
autoresponder messages to your subscribers who will become your
customers, your most powerful buying force. It will save you a
lot of time and hassle in the end.
Unlimited length of your messages
You might have a lot of news or a long article that you would
like to squeeze into one e-mail. What if your messages are
restricted in length? Of course, you can split it into two
parts, and send the second part in the following month, if you
run a monthly newsletter. It's up to you to decide, but is it
really worth your time? You should be able to write as long
messages as your imagination allows.
24/7 technical support
It's important to send your messages in a timely fashion, if
there is any unexpected problem with your autoresponder, quick
round the clock technical support is invaluable. So, having
access to 24/7 technical support might be vital for your
business. While checking out any service, be advised of this
feature.
24/7 access to your account
Edit, add or make any other changes to your account at any time.
In Internet things happen fast. Sometimes, while surfing the
net, you might get a new idea popped up in your mind. And you
say 'hey, it's a good idea, I think it might interest my
subscribers'. And you want to jot it down when the idea is still
fresh and insert it into your autoresponder to be sent in the
next broadcast. Having unlimited access to your account will
help you effectively manage your e-mail campaign.
Toll-free phone support
Today business is not business without customer service. If you
get live support over the phone, it takes a lot less time to
solve a problem than it would using other means of communication
like e-mail. It's a quickest and most reliable method in dealing
with any issue. Be sure you have access to it.
Free trial
Trying a product for free is the best way to get the feel of it.
It gives you a full picture if the product is the product it
claims to be and if it meets your expectations. After the trial,
you will have a pretty good idea if the product is worth your
investment.
With all the above features present, there is no reason in the
world that would stop you from giving it a try. So, give it a
shot. I am sure you will find an autoresponder right for you in
the end. Because a good autoresponder service will reward you in
spades, making you more money every time.
Enjoy!