Becoming the first major improvement in dog training since choke chains and spiked collars, click and treat has quickly revolutionized itself in becoming a big hit on the training circuit. Currently, there are over 10,000 trainers who are using this method regularly.

Used in the beginning to train marine mammals, click and treat breaks down the process into two separate steps, information and motivation. While other trainers still emphasize on these two steps, they try to teach them all at once, which can confuse the animal and prolong results.

Most trainers will verbally praise a dog for good behavior, while at the same time motivating the dog to repeat his actions. This can be a good method, however it takes longer for the dog to understand which behaviors and actions caused the praise from the trainer. With the click and treat method, the processes are easily taught. In normal training, a person would say